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~person:"Aaker, Jennifer"
~person:"Alden, Dana"
~person:"Audretsch, David B."
~person:"Boush, David M."
~person:"Henderson, Pamela W."
~person:"Henderson, Rebecca"
~person:"Keller, Kevin Lane"
~person:"Tracy, Brian"
~person:"Willcocks, Leslie"
~subject:"Brand image"
~subject:"Brand"
~subject:"Knowledge transfer"
~subject:"USA"
~type_genre:"Collection of articles written by one author"
~type_genre:"Ratgeber"
~type_genre:"Reprint"
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Brand image
Brand
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USA
Brand management
11
Consumer behaviour
11
Konsumentenverhalten
11
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11
Markenimage
9
United States
7
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5
Marketingmanagement
5
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104
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45
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45
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42
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39
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31
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8
Collection of articles of several authors
8
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8
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4
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4
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2
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Aaker, Jennifer
Alden, Dana
Audretsch, David B.
Boush, David M.
Henderson, Pamela W.
Henderson, Rebecca
Keller, Kevin Lane
Tracy, Brian
Willcocks, Leslie
Siegel, Jeremy J.
5
Ward, John L.
5
Aronoff, Craig E.
4
Buffett, Warren
4
Cook, Thomas A.
4
Jaffe, Adam B.
4
Kogut, Bruce
4
Park, C. Whan
4
Thomsett, Michael C.
4
Argote, Linda
3
Astrachan, Joseph H.
3
Cunningham, Lawrence A.
3
Ehrenberg, Andrew S. C.
3
Fournier, Susan
3
Griliches, Zvi
3
Kedia, Ben L.
3
McCarthy, Michael S.
3
Noorderhaven, Niels G.
3
Schmitt, Bernd
3
Trajtenberg, Manuel
3
Vinyard, John
3
Walter, Achim
3
Acs, Zoltán J.
2
Awe, Susan C.
2
Benko, Cathleen
2
Benz, Sebastian
2
Berman, Karen
2
Bhagat, Rabi S.
2
Bragg, Steven M.
2
Brown, Tom
2
Chen, Injazz J.
2
Cool, Karel O.
2
De Chernatony, Leslie
2
DePorre, James
2
DiStefano, Joseph J.
2
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Brand management ; Vol. 2
3
Brand management ; Vol. 1
2
Innovation and entrepreneurship
2
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Economic institutions of strategy
1
Fundamentals of business strategy ; Vol. 6
1
Global outsourcing issues and trends
1
Innovation and knowledge : the Arrovian legacy
1
Management of information systems
1
Managing outsourcing relationships
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
Michael Porter ; Vol. 3
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The international library of entrepreneurship
1
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Source
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ECONIS (ZBW)
20
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1
-
10
of
20
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date (oldest first)
1
Developing a
knowledge
-based perspective on coordination : the case of global software projects
Kotlarsky, Julia
;
Fenema, Paul C. van
;
Willcocks, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003848952
Saved in:
2
Geographic localization of
knowledge
spillovers as evidenced by patent citations
Jaffe, Adam B.
;
Trajtenberg, Manuel
;
Henderson, Rebecca
- In:
Innovation and entrepreneurship
,
(pp. 418-439)
.
2009
Persistent link: https://www.econbiz.de/10003859437
Saved in:
3
Putting patents in context : exploring
knowledge
transfer from MIT
Agrawal, Ajay
;
Henderson, Rebecca
- In:
Economic institutions of strategy
,
(pp. 13-37)
.
2009
Persistent link: https://www.econbiz.de/10003899694
Saved in:
4
Innovation and entrepreneurship
Audretsch, David B.
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003782801
Saved in:
5
University versus corporate patents : a window on the basicness of invention
Trajtenberg, Manuel
;
Henderson, Rebecca
;
Jaffe, Adam B.
-
2008
Persistent link: https://www.econbiz.de/10003665725
Saved in:
6
Managing dispersed expertise in IT offshore outsourcing : lessons from Tata consultancy services
Oshri, Ilan
;
Kotlarsky, Julia
;
Willcocks, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003848833
Saved in:
7
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
8
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
9
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
10
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
1
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