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~person:"Aaker, Jennifer"
~person:"Alden, Dana"
~person:"Audretsch, David B."
~person:"Boush, David M."
~person:"Henderson, Pamela W."
~person:"Henderson, Rebecca"
~person:"Keller, Kevin Lane"
~person:"Tracy, Brian"
~person:"Willcocks, Leslie"
~subject:"Brand image"
~subject:"Brand"
~type_genre:"Collection of articles written by one author"
~type_genre:"Ratgeber"
~type_genre:"Reprint"
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Brand image
Brand
Brand management
11
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9
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Aaker, Jennifer
Alden, Dana
Audretsch, David B.
Boush, David M.
Henderson, Pamela W.
Henderson, Rebecca
Keller, Kevin Lane
Tracy, Brian
Willcocks, Leslie
Park, C. Whan
4
Ehrenberg, Andrew S. C.
3
Fournier, Susan
3
McCarthy, Michael S.
3
Schmitt, Bernd
3
De Chernatony, Leslie
2
Jaworski, Bernard J.
2
MacInnis, Deborah J.
2
Milberg, Sandra J.
2
Romaniuk, Jenni
2
Aaker, David A.
1
Alford, Bruce L.
1
Almquist, Eric
1
Alpert, Frank
1
Azoulay, Audrey
1
Baskin, Merry
1
Batra, Rajeev
1
Benet-Martínez, Verónica
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Berry, Lisette
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Bhat, Sobodh
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Bird, M.
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Brandmeyer, Klaus
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Brasel, S. Adam
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Brown, Tom
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Burt, Steven
1
Calder, Bobby J.
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Capella, Louis M.
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Carlson, Brad D.
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Channon, C.
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Charan, Ashok
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Chung, Jay Young
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Brand management ; Vol. 2
3
Brand management ; Vol. 1
2
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
10
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date (oldest first)
1
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
2
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
4
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
5
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
6
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
7
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
8
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
9
A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
-
2010
Persistent link: https://www.econbiz.de/10003924407
Saved in:
10
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
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