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~person:"Aaker, Jennifer"
~person:"Alden, Dana"
~person:"Audretsch, David B."
~person:"Boush, David M."
~person:"Henderson, Pamela W."
~person:"Henderson, Rebecca"
~person:"Keller, Kevin Lane"
~person:"Tracy, Brian"
~person:"Willcocks, Leslie"
~subject:"Brand image"
~subject:"Innovation management"
~type_genre:"Collection of articles written by one author"
~type_genre:"Ratgeber"
~type_genre:"Reprint"
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Brand image
Innovation management
Brand management
11
Consumer behaviour
11
Konsumentenverhalten
11
Markenführung
11
Markenimage
9
USA
7
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5
Marketingmanagement
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Collection of articles written by one author
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49
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49
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14
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14
Collection of articles of several authors
6
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Aaker, Jennifer
Alden, Dana
Audretsch, David B.
Boush, David M.
Henderson, Pamela W.
Henderson, Rebecca
Keller, Kevin Lane
Tracy, Brian
Willcocks, Leslie
Gassmann, Oliver
5
Dörr, Nora
4
Müller-Prothmann, Tobias
4
Park, C. Whan
4
Schlick, Gerhard H.
4
Wördenweber, Burkard
4
Eisenhardt, Kathleen M.
3
Govindarajan, Vijay
3
Ries, Eric
3
Schmitt, Bernd
3
Trimble, Chris
3
Ahlemann, Frederik
2
Anschober, Markus
2
Bailom, Franz
2
Bischoff, Ursula
2
Blind, Knut
2
Brown, Shona L.
2
Brügger, Chris
2
Clark, Kim B.
2
De Meyer, Arnoud
2
Ernst, Holger
2
Frensch, Jan
2
Friedrich von den Eichen, Stephan
2
Gleich, Ronald
2
Jaworski, Bernard J.
2
Katz, Ralph
2
MacInnis, Deborah J.
2
Matzler, Kurt
2
Reihlen, Markus
2
Scherer, Jiri
2
Scheuss, Ralph
2
Sutter, Philipp
2
Weber, Jürgen
2
Weisenfeld-Schenk, Ursula
2
Wickord, Wiro
2
Winsor, John
2
Abrahamson, Eric
1
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Brand management ; Vol. 1
2
Brand management ; Vol. 2
2
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Fundamentals of business strategy ; Vol. 6
1
Innovation and competition : the Schumpeterian legacy
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
11
Showing
1
-
10
of
11
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articles prioritized
date (newest first)
date (oldest first)
1
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
2
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
4
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
5
Architectural innovation : the reconfiguration of existing product technologies and the failure of established firms
Henderson, Rebecca
;
Clark, Kim B.
-
2008
Persistent link: https://www.econbiz.de/10003654635
Saved in:
6
Architectural innovation : the reconfiguration of existing product technologies and the failure of established firms
Henderson, Rebecca
;
Clark, Kim B.
-
2008
Persistent link: https://www.econbiz.de/10003665279
Saved in:
7
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
8
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
9
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
10
A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
-
2010
Persistent link: https://www.econbiz.de/10003924407
Saved in:
1
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