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~person:"Aaker, Jennifer"
~person:"Chyn, Eric"
~person:"Schwaiger, Manfred"
~subject:"Beziehungsmarketing"
~subject:"Messung"
~subject:"United States"
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Beziehungsmarketing
Messung
United States
Corporate reputation
30
Firmenimage
30
Deutschland
8
Germany
8
USA
7
Reputation
6
Immaterielle Güter
5
Intangible goods
5
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4
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4
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3
Consumer behaviour
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Corporate Reputation
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Environmental protection
2
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Erfolgsfaktor
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English
6
German
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Aaker, Jennifer
Chyn, Eric
Schwaiger, Manfred
Walsh, Gianfranco
7
Wiedmann, Klaus-Peter
7
Gardberg, Naomi A.
5
Han, Heesup
5
Pollock, Timothy G.
5
Rodríguez del Bosque, Ignacio A.
5
Bachmann, Ruediger
4
Ehrlich, Gabriel
4
Melewar, T. C.
4
Pérez, Andrea
4
Ruzic, Dimitrije
4
Swoboda, Bernhard
4
Berg, Bettina
3
Brodie, Roderick J.
3
Caruana, Albert
3
Cham Tat Huei
3
Davies, Gary
3
Dowling, Grahame R.
3
Durand, Rodolphe
3
Fombrun, Charles J.
3
Foroudi, Pantea
3
Guidry, Ronald P.
3
Gupta, Suraksha
3
Hur, Won-Moo
3
Jain, Sanjay
3
Jensen, Michael
3
King, Brayden G.
3
Patten, Dennis M.
3
Wadhwa, Anu
3
Yao, Xin
3
Akhigbe, Aigbe O.
2
Anbil, Sriya
2
Ang, Tyson
2
Balmer, John M. T.
2
Barrage, Lint
2
Bartikowski, Boris
2
Beatty, Sharon E.
2
Berthon, Pierre R.
2
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American economic journal : a journal of the American Economic Association
1
Die Betriebswirtschaft : DBW
1
Handbook of research on international advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Marketing : ZFP ; journal of research and management
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Research paper series / Stanford Graduate School of Business
1
Risikoforschung und Versicherung : Festschrift für Elmar Helten zum 65. Geburtstag
1
Rock Center for Corporate Governance at Stanford University working paper series
1
Working paper / National Bureau of Economic Research, Inc.
1
Zeitschrift für Energiewirtschaft : ZfE
1
Zur Frage der Reputation : Dokumentation zur Internationalen Wissenschaftlichen Konferenz "Der Faktor Reputation in der internationalen Unternehmensführung" : materialy meždunarodnoj konferencii "Reputacionnye faktory v upravlenii meždynarodnoj kompaniej"
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ECONIS (ZBW)
11
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11
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1
Drivers of corporate reputation and its differential impact on customer loyalty
Schwaiger, Manfred
;
Witmaier, Alexander
;
Morath, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
4
,
pp. 3-27
Persistent link: https://www.econbiz.de/10013168102
Saved in:
2
Advertising and environmental stewardship : evidence from the BP oil spill
Barrage, Lint
;
Chyn, Eric
;
Hastings, Justine S.
- In:
American economic journal : a journal of the American …
12
(
2020
)
1
,
pp. 33-61
Persistent link: https://www.econbiz.de/10012181005
Saved in:
3
Non-profits are seen as warm and for-profits as competent : firm stereotypes matter
Aaker, Jennifer
;
Vohs, Kathleen D.
;
Mogilner, Cassie
-
2010
Persistent link: https://www.econbiz.de/10003955410
Saved in:
4
Advertising, reputation, and environmental stewardship : evidence from the BP oil spill
Barrage, Lint
;
Chyn, Eric
;
Hastings, Justine S.
-
2014
Persistent link: https://www.econbiz.de/10010241986
Saved in:
5
A comparative study of corporate reputation between China and developed Western countries
Zhang, Yang
;
Schwaiger, Manfred
- In:
Handbook of research on international advertising
,
(pp. 353-375)
.
2012
Persistent link: https://www.econbiz.de/10009513907
Saved in:
6
Nonprofits are seen as warm and for‐profits as competent : firm stereotypes matter
Aaker, Jennifer
;
Vohs, Kathleen D.
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 224-237
Persistent link: https://www.econbiz.de/10003997832
Saved in:
7
Segmentspezifischer Aufbau von Unternehmensreputation durch Übernahme gesellschaftlicher Verantwortung
Eberl, Markus
;
Schwaiger, Manfred
- In:
Die Betriebswirtschaft : DBW
66
(
2006
)
4
,
pp. 418-440
Persistent link: https://www.econbiz.de/10003352448
Saved in:
8
Langfristiger Erfolg durch professionelles Management der Unternehmensreputation
Schwaiger, Manfred
- In:
Zur Frage der Reputation : Dokumentation zur …
,
(pp. 49-59)
.
2006
Persistent link: https://www.econbiz.de/10003441845
Saved in:
9
Struktur und Parameter der Corporate Reputation : die Branche als Determinante - ein internationaler kausalanalytischer Modellvergleich am Beispiel der Versicherungsbranche
Schwaiger, Manfred
;
Eberl, Markus
- In:
Risikoforschung und Versicherung : Festschrift für …
,
(pp. 623-654)
.
2004
Persistent link: https://www.econbiz.de/10002431620
Saved in:
10
Corporate reputation Management : Herausforderung für die Zukunft
Schwaiger, Manfred
;
Hupp, Oliver
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2003
)
3
,
pp. 58-64
Persistent link: https://www.econbiz.de/10001765971
Saved in:
1
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