Corporate reputation Management : Herausforderung für die Zukunft
Year of publication: |
2003
|
---|---|
Authors: | Schwaiger, Manfred ; Hupp, Oliver |
Published in: |
Planung & Analyse : Zeitschrift für Marktforschung und Marketing. - Frankfurt, M. : dfv-Mediengruppe, ISSN 0724-9632, ZDB-ID 721476-5. - 2003, 3, p. 58-64
|
Subject: | Firmenimage | Corporate reputation | Immaterielle Güter | Intangible goods | Messung | Measurement |
-
Managing corporate Reputation : a perspective on the Spanish market
Casado, Ana Maria, (2014)
-
Relationship between corporate image and corporate reputation in Polish banking sector
Szwajca, Danuta, (2018)
-
Ramos, Célia M. Q., (2019)
- More ...
-
Schwaiger, Manfred, (2003)
-
Effektivität und Effizienz in der Markenführung
Hupp, Oliver, (2004)
-
Beyond verbal scales : measurement of emotions in advertising effectiveness research
Hupp, Oliver, (2008)
- More ...