//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aashish, Kumar"
~person:"Cleveland, Mark"
~person:"Doctoroff, Tom"
~subject:"China"
~subject:"Herkunftsbezeichnung"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"International marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
China
Herkunftsbezeichnung
Konsumentenverhalten
Consumer behaviour
13
International marketing
13
Internationales Marketing
13
Globalisierung
8
Globalization
8
National culture
8
Nationalkultur
8
Cultural identity
5
Kulturelle Identität
5
Welt
5
World
5
Brand management
4
Markenführung
4
Brand image
3
Designation of origin
3
Ethnic group
3
Ethnische Gruppe
3
Markenimage
3
Acculturation
2
Brand
2
Chinese (People)
2
Chinesen
2
Consumer ethnocentrism
2
Ethnocentrism
2
Global consumer culture
2
Global marketing
2
Identification with global consumer culture
2
India
2
Indien
2
Markenartikel
2
Market segmentation
2
Marketing
2
Social integration
2
Soziale Integration
2
Verbraucherverhalten
2
animosity
2
brand's perceived quality
2
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
10
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
13
Author
All
Aashish, Kumar
Cleveland, Mark
Doctoroff, Tom
Diamantopoulos, Adamantios
13
Mooij, Marieke K. de
12
Laroche, Michel
9
Westjohn, Stanford A.
9
Magnusson, Peter
7
Steenkamp, Jan-Benedict E. M.
7
Strebinger, Andreas
7
Alden, Dana
6
Manrai, Ajay K.
6
Samiee, Saeed
6
Teng, Lefa
6
Vescovi, Tiziano
6
Checchinato, Francesca
5
Davvetas, Vasileios
5
Jakubanecs, Alexander
5
Klein, Kristina
5
Nijssen, E. J.
5
Ahlert, Dieter
4
Batra, Rajeev
4
Belk, Russell W.
4
Bruno, Pascal
4
Gorostidi-Martinez, Haritz
4
Grudecka, Anna
4
Hu, Lala
4
Jin, Byoungho
4
Krafft, Manfred
4
Kumar, V.
4
Papadopoulos, Nicolas G.
4
Pennemann, Karin
4
Riefler, Petra
4
Schlegelmilch, Bodo B.
4
Supphellen, Magne
4
Tank, Andreas
4
Taylor, Charles Raymond
4
Torelli, Carlos J.
4
Völckner, Franziska
4
Xu, Weimin
4
Zdravkovic, Srdan
4
Zhao, Xiaokang
4
more ...
less ...
Published in...
All
Journal of business research : JBR
4
International marketing review
3
Journal of global marketing
2
International Marketing Review Ser.
1
Journal of international marketing
1
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
3
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
4
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
5
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
6
Global Consumer Culture : The Evolving Nature of Global and Local Consumption - Part 1
Cleveland, Mark
-
2019
Persistent link: https://www.econbiz.de/10013042832
Saved in:
7
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
8
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
9
Here, there and everywhere : a study of consumer centrism
Prince, Melvin
;
Davies, Mark A. P.
;
Cleveland, Mark
; …
- In:
International marketing review
33
(
2016
)
5
,
pp. 715-754
Persistent link: https://www.econbiz.de/10011620308
Saved in:
10
Global vs local brands : how home country bias and price differences impact brand evaluations
Winit, Warat
;
Gregory, Gary
;
Cleveland, Mark
;
Verlegh, …
- In:
International marketing review
31
(
2014
)
2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10010345204
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->