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~person:"Aashish, Kumar"
~person:"Cleveland, Mark"
~person:"Doctoroff, Tom"
~subject:"China"
~subject:"Konsumentenverhalten"
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China
Konsumentenverhalten
Consumer behaviour
13
International marketing
13
Internationales Marketing
13
Globalisierung
8
Globalization
8
National culture
8
Nationalkultur
8
Cultural identity
5
Kulturelle Identität
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Welt
5
World
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Brand management
4
Markenführung
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Chinese (People)
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Indien
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Markenartikel
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Market segmentation
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Marketing
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animosity
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brand's perceived quality
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Aashish, Kumar
Cleveland, Mark
Doctoroff, Tom
Diamantopoulos, Adamantios
13
Mooij, Marieke K. de
12
Laroche, Michel
9
Westjohn, Stanford A.
9
Magnusson, Peter
7
Steenkamp, Jan-Benedict E. M.
7
Strebinger, Andreas
7
Alden, Dana
6
Manrai, Ajay K.
6
Teng, Lefa
6
Davvetas, Vasileios
5
Jakubanecs, Alexander
5
Nijssen, E. J.
5
Samiee, Saeed
5
Vescovi, Tiziano
5
Batra, Rajeev
4
Belk, Russell W.
4
Checchinato, Francesca
4
Jin, Byoungho
4
Klein, Kristina
4
Krafft, Manfred
4
Papadopoulos, Nicolas G.
4
Pennemann, Karin
4
Riefler, Petra
4
Schlegelmilch, Bodo B.
4
Supphellen, Magne
4
Tank, Andreas
4
Taylor, Charles Raymond
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Zdravkovic, Srdan
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Ahlert, Dieter
3
Alon, Ilan
3
Alserhan, Baker Ahmad
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Bardhi, Fleura
3
Barrio-García, Salvador del
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Bartikowski, Boris
3
Bell, Sandra
3
Berentzen, Johannes
3
Bruno, Pascal
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Chiu, Chi-yue
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Journal of business research : JBR
4
International marketing review
3
Journal of global marketing
2
International Marketing Review Ser.
1
Journal of international marketing
1
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ECONIS (ZBW)
13
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
3
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
4
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
5
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
6
Global Consumer Culture : The Evolving Nature of Global and Local Consumption - Part 1
Cleveland, Mark
-
2019
Persistent link: https://www.econbiz.de/10013042832
Saved in:
7
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
8
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
9
Here, there and everywhere : a study of consumer centrism
Prince, Melvin
;
Davies, Mark A. P.
;
Cleveland, Mark
; …
- In:
International marketing review
33
(
2016
)
5
,
pp. 715-754
Persistent link: https://www.econbiz.de/10011620308
Saved in:
10
Global vs local brands : how home country bias and price differences impact brand evaluations
Winit, Warat
;
Gregory, Gary
;
Cleveland, Mark
;
Verlegh, …
- In:
International marketing review
31
(
2014
)
2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10010345204
Saved in:
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