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~person:"Abboud, Nouredine"
~person:"Di Maria, Eleonora"
~subject:"Marketing management"
~subject:"design"
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Data-driven, data-informed, data-augmented : how Ubisoft’s Ghost Recon Wildlands live unit uses data for continuous product innovation
Werder, Karl
;
Seidel, Stefan
;
Recker, Jan
;
Berente, Nicholas
- In:
California management review
62
(
2020
)
3
,
pp. 86-102
Persistent link: https://www.econbiz.de/10012231376
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2
Luxury firms in China : the role of design and marketing capabilities
Bettiol, Marco
;
Chiarvesio, Maria
;
Di Maria, Eleonora
; …
- In:
Global business review
17
(
2016
)
6
,
pp. 1269-1279
Persistent link: https://www.econbiz.de/10011665141
Saved in:
3
SMEs and competitive advantage : a mix of innovation, marketing, and ICT : the case of "Made in Italy"
Di Maria, Eleonora
;
Micelli, Stefano
- In:
Knowledge management strategies for business development
,
(pp. 310-323)
.
2010
Persistent link: https://www.econbiz.de/10003905713
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