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~person:"Abdalla, Carla Caires"
~person:"Chikweche, Tendai"
~person:"Dahake, Parihar Suresh"
~person:"Lappeman, James"
~subject:"Consumer behaviour"
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Consumer behaviour
Middle class
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middle class
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Purchase decision making
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Abdalla, Carla Caires
Chikweche, Tendai
Dahake, Parihar Suresh
Lappeman, James
Egan, Paul
3
Guarín, Alejandro
3
Silverstein, Michael J.
3
Cuervo-Cazurra, Alvaro
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Gadiesh, Orit
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Kardes, Ilke
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Sandıkçı, Özlem
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Belbağ, Aybegüm Güngördü
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Bo, Yang
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International business review : the official journal of the European International Business Academy
1
International journal of market research
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International journal of public sector performance management
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Journal of international consumer marketing
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Journal of international marketing
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The journal of consumer marketing
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ECONIS (ZBW)
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1
Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
Saved in:
2
Africa's heterogeneous middle class : a 10-city study of consumer lifestyle indicators
Lappeman, James
;
Plessis, Lara du
;
Ho, Emma
;
Louw, Ellen
; …
- In:
International journal of market research
63
(
2021
)
1
,
pp. 58-85
Persistent link: https://www.econbiz.de/10012426479
Saved in:
3
Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
Saved in:
4
The role of Chinese electronics products to sway middle-class buyers
Dahake, Parihar Suresh
;
Bansod, Saket Narendra
- In:
International journal of public sector performance …
5
(
2019
)
3/4
,
pp. 337-350
Persistent link: https://www.econbiz.de/10012138757
Saved in:
5
Ostentation and funk : an integrative model of extended and expanded self theories under the lenses of compensatory consumption
Abdalla, Carla Caires
;
Zambaldi, Felipe
- In:
International business review : the official journal of …
25
(
2016
)
3
,
pp. 633-645
Persistent link: https://www.econbiz.de/10011488275
Saved in:
6
"Rise of the middle of the pyramid in Africa" : theoretical and practical realities for understanding middle class consumer purchase decision making
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10010254014
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