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~person:"Abdalla, Carla Caires"
~person:"Chikweche, Tendai"
~person:"Dahake, Parihar Suresh"
~subject:"Compensatory consumption"
~subject:"Consumer behaviour"
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Compensatory consumption
Consumer behaviour
Middle class
7
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5
Africa
4
Afrika
4
Purchase decision making
2
market potential
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middle class
2
Brand management
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Chinese
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Abdalla, Carla Caires
Chikweche, Tendai
Dahake, Parihar Suresh
Egan, Paul
3
Guarín, Alejandro
3
Lappeman, James
3
Silverstein, Michael J.
3
Cuervo-Cazurra, Alvaro
2
Gadiesh, Orit
2
Kardes, Ilke
2
Knorringa, Peter
2
Leung, Philip
2
Mahajan, Vijay
2
Sandıkçı, Özlem
2
Speece, Mark
2
Vestring, Till
2
Abdullah, Irwan
1
Alonso, Luis Enrique
1
Anselmetti, Chiara
1
Antoni-Komar, Irene
1
Bansod, Saket Narendra
1
Belbağ, Aybegüm Güngördü
1
Binkley, Sam
1
Bo, Yang
1
Brezet, H.
1
Butman, John
1
Carey, Rebecca M.
1
Carmichael, Matt
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
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Chandrasekara, Ruwangi
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Chen, Yan
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Cho, Hyewon
1
Crockett, David
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Crul, Marcel Rudolphus Maria
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D'Exelle, Ben
1
Dandan, Ma
1
Daouda, Falylath Babah
1
Deligonul, Seyda
1
Fahma, Farah
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International business review : the official journal of the European International Business Academy
1
International journal of public sector performance management
1
Journal of international consumer marketing
1
Journal of international marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
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1
Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
Saved in:
2
Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
Saved in:
3
The role of Chinese electronics products to sway middle-class buyers
Dahake, Parihar Suresh
;
Bansod, Saket Narendra
- In:
International journal of public sector performance …
5
(
2019
)
3/4
,
pp. 337-350
Persistent link: https://www.econbiz.de/10012138757
Saved in:
4
Ostentation and funk : an integrative model of extended and expanded self theories under the lenses of compensatory consumption
Abdalla, Carla Caires
;
Zambaldi, Felipe
- In:
International business review : the official journal of …
25
(
2016
)
3
,
pp. 633-645
Persistent link: https://www.econbiz.de/10011488275
Saved in:
5
"Rise of the middle of the pyramid in Africa" : theoretical and practical realities for understanding middle class consumer purchase decision making
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10010254014
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