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~person:"AbdelAziz, Kesmat"
~person:"Miao, Miao"
~subject:"Relationship marketing"
~type:"article"
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Relationship marketing
Beziehungsmarketing
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AbdelAziz, Kesmat
Miao, Miao
Ko, Eunju
5
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3
Kim, Sang Jin
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Ozuem, Wilson
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Alexander, Bethan
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International journal of retail and distribution management
1
Journal of Islamic marketing
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Journal of global fashion marketing : JGfM
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ECONIS (ZBW)
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Analysing the factors influencing customer engagement and value co-creation during COVID-19 pandemic : the case of online modest
fashion
SMEs in Egypt
AbdelAziz, Kesmat
;
Nor Hasliza Saad
;
Thurasamy Ramayah
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 146-173
Persistent link: https://www.econbiz.de/10013536376
Saved in:
2
A qualitative comparative study of Japanese
fashion
brands via profiling young shoppers
Miao, Miao
;
Numata, Hideho
;
Ikeda, Kayo
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 170-189
Persistent link: https://www.econbiz.de/10013552693
Saved in:
3
Brand equity effects on financial performance in Japanese
fashion
market : applying complexity theory via fsQCA
Miao, Miao
;
Go, I
;
Ikeda, Kayo
;
Numata, Hideho
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012803172
Saved in:
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