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~person:"Abolhasani, Morteza"
~person:"Ramaprasad, Jui"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Abolhasani, Morteza
Ramaprasad, Jui
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10
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9
Waldfogel, Joel
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Montoro Pons, Juan de Dios
6
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ECONIS (ZBW)
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1
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
2
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
3
Popularity or proximity : characterizing the nature of social influence in an online music community
Dewan, Sanjeev
;
Ho, Yi-Jen
;
Ramaprasad, Jui
- In:
Information systems research : ISR
28
(
2017
)
1
,
pp. 117-136
Persistent link: https://www.econbiz.de/10011686266
Saved in:
4
Music in advertising and consumer identity : the search for Heideggerian authenticity
Abolhasani, Morteza
;
Oakes, Steve
;
Oakes, Helen
- In:
Marketing theory
17
(
2017
)
4
,
pp. 473-490
Persistent link: https://www.econbiz.de/10011825047
Saved in:
5
Social media, traditional media, and music sales
Dewan, Sanjeev
;
Ramaprasad, Jui
- In:
Management information systems : mis quarterly
38
(
2014
)
1
,
pp. 101-121
Persistent link: https://www.econbiz.de/10010258268
Saved in:
6
Music blogging, online sampling, and the long tail
Dewan, Sanjeev
;
Ramaprasad, Jui
- In:
Information systems research : ISR
23
(
2012
)
3/2/2
,
pp. 1056-1067
Persistent link: https://www.econbiz.de/10009656973
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