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~person:"Abou Nabout, Nadia"
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Abou Nabout, Nadia
Hutter, Katharina
5
Ali, Mazhar
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Fesenmaier, Daniel R.
4
Johnson, Garrett A.
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Lewis, Randall A.
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Martín-Santana, Josefa D.
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Reinares-Lara, Eva
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Clement, Michel
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Rotfeld, Herbert Jack
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Vermeir, Iris
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Wu, Linwan
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Anjum, Munazzah Mehak
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Basit, Abdul
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Du, Rui
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
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ECONIS (ZBW)
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The risk of programmatic advertising : effects of website quality on
advertising
effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
Saved in:
2
Empirical generalizations in search engine advertising
Abou Nabout, Nadia
;
Lilienthal, Markus
;
Skiera, Bernd
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
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