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~person:"Abouzeedan, Adli"
~person:"Bronnenberg, Bart J."
~person:"Burger, Christa Engel Pletcher"
~person:"Melewar, T. C."
~type_genre:"Book section"
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Handbook of the economics of marketing ; Volume 1
1
International mergers and acquisitions
1
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ECONIS (ZBW)
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The economics of brands and branding
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Moorthy, Sridhar
-
2019
Persistent link: https://www.econbiz.de/10012112777
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2
M&A impact on brand names in the new economy
Abouzeedan, Adli
- In:
International mergers and acquisitions
,
(pp. 113-142)
.
2005
Persistent link: https://www.econbiz.de/10003120281
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