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~person:"Abratt, Russell"
~person:"Alden, Dana"
~person:"Ghauri, Pervez N."
~subject:"Markenartikel"
~subject:"Strategische Allianz"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Multinationales Marketing"
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Markenartikel
Strategische Allianz
International marketing
13
Internationales Marketing
13
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenführung
6
Brand
3
Brand image
3
Markenimage
3
USA
3
United States
3
Welt
3
World
3
Arbeitsverhalten
2
Beziehungsmarketing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Internal branding
2
Multinationales Unternehmen
2
Relationship marketing
2
Transnational corporation
2
Work behaviour
2
Arbeitskräfte
1
Bibliometrics
1
Bibliometrie
1
Brand citizenship behaviour
1
Brand community
1
Brand strategy
1
Brand website
1
China
1
Content analysis
1
Data-collection procedures
1
Designation of origin
1
Emerging economies
1
Employee retention
1
Ereignisstudie
1
Event study
1
Export subsidies
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Exportsubvention
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Aufsatz in Zeitschrift
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English
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Abratt, Russell
Alden, Dana
Ghauri, Pervez N.
Diamantopoulos, Adamantios
8
Davvetas, Vasileios
5
Magnusson, Peter
3
Sichtmann, Christina
3
Westjohn, Stanford A.
3
Zdravkovic, Srdan
3
Aashish, Kumar
2
Coulter, Robin A.
2
Erkmen, Ezgi
2
Halkias, Georgios
2
Hancer, Murat
2
Lew, Yong Kyu
2
Llonch-Andreu, Joan
2
Punyatoya, Plavini
2
Raman, Prashant
2
Ray, Keshab
2
Schlegelmilch, Bodo B.
2
Sharma, Meenakshi
2
Steenkamp, Jan-Benedict E. M.
2
Strebinger, Andreas
2
Strizhakova, Yuliya
2
Torelli, Carlos J.
2
Vescovi, Tiziano
2
Wang, Xinran
2
Abrantes, Bruno Fernandes
1
Abrar, Muhammad
1
Abu Gharara, Sahar Raafat
1
Afshardoost, Mona
1
Agbonifoh, Barnabas Aigbojie
1
Agnihotri, Arpita
1
Agnoli, Lara
1
Ahluwalia, Rohini
1
Aiello, Gaetano
1
Alarcón-del-Amo, María-del-Carmen
1
Ali, Rana Basit
1
Arpasri Sothonvit
1
Arslanagic-Kalajdzic, Maja
1
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Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Services marketing quarterly
1
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ECONIS (ZBW)
4
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1
The impact of internal branding on employees' brand supporting behaviour in banking
Taku, Basetsana
;
Saini, Yvonne Kabeya
;
Abratt, Russell
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10013178031
Saved in:
2
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
3
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
4
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
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