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~person:"Abratt, Russell"
~person:"Baumgarth, Carsten"
~person:"Goller, Markus"
~person:"Kamalanabhan, T. J."
~person:"Lindgreen, Adam"
~person:"Schnebelen, Stefanie"
~person:"Tomczak, Torsten"
~subject:"Arbeitsverhalten"
~subject:"Internal communication"
~subject:"Markenimage"
~subject:"Measurement"
~subject:"Oil industry"
~subject:"Social psychology"
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Search: subject_exact:"Brand behavior"
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Subject
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Arbeitsverhalten
Internal communication
Markenimage
Measurement
Oil industry
Social psychology
Internal branding
32
Interne Markenführung
32
Brand image
11
Leadership
11
Personalführung
11
Corporate reputation
7
Firmenimage
7
Markenpolitik
5
Mitarbeiter
5
Verhalten
5
Brand management
4
Markenführung
4
Work behaviour
4
Aufsatzsammlung
3
B-to-B-Marketing
3
Business-to-business marketing
3
Corporate culture
3
Führungsstil
3
Leadership style
3
Unternehmenskultur
3
Brand
2
Consumer behaviour
2
Interne Kommunikation
2
Konsumentenverhalten
2
Markenartikel
2
Narrative Methode
2
Narrative method
2
Satisfaction
2
Sozialpsychologie
2
Strategic management
2
Strategisches Management
2
Zufriedenheit
2
brand behavior
2
brand happiness
2
brand management
2
Analysis of variance
1
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Undetermined
4
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Article
10
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5
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7
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7
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3
Aufsatzsammlung
3
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3
Collection of articles of several authors
3
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2
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Language
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German
8
English
7
Author
All
Abratt, Russell
Baumgarth, Carsten
Goller, Markus
Kamalanabhan, T. J.
Lindgreen, Adam
Schnebelen, Stefanie
Tomczak, Torsten
Esch, Franz-Rudolf
6
Bruhn, Manfred
3
Schmidt, Holger J.
3
Burmann, Christoph
2
Fischer, Alexander
2
Herrmann, Andreas
2
Jackson, Ulrike
2
Jentschke, Mirjam
2
Kernstock, Joachim
2
Krobath, Karin
2
Strödter, Kristina
2
Vallaster, Christine
2
Wentzel, Daniel
2
Wolf, Antje
2
Afshardoost, Mona
1
Ali, Mohsin
1
Batt, Verena
1
Bendixen, Michael
1
Biedenbach, Galina
1
Biedenbach, Thomas
1
Binu Raj, Asha
1
Bookman, Sonia
1
Bosslet, Ronja
1
Bowden, Jana
1
Du Preez, Rose
1
Duh, Helen Inseng
1
Eichel, Verena
1
Eshaghi, Mohammad Sadegh
1
Fatima, Afsheen
1
Fritsch, Martha
1
Grace, Debra
1
Hesse, Andreas
1
Holzer, Matthias
1
Huang, Ching-Ying
1
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Published in...
All
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Corporate communications : an international journal
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Innovative Markenführung und -implementierung
1
Journal of world business : JWB
1
Psychology & marketing
1
SpringerLink / Bücher
1
The journal of product & brand management
1
Thexis
1
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Source
All
ECONIS (ZBW)
15
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1
-
10
of
15
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date (oldest first)
1
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
2
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
Saved in:
3
The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
Saved in:
4
The role of social interactions in building internal corporate brands : implications for sustainability
Vallaster, Christine
;
Lindgreen, Adam
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009771804
Saved in:
5
Internal corporate communication and its impact on internal branding : Perception of Indian public sector employees
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 300-322
Persistent link: https://www.econbiz.de/10009621662
Saved in:
6
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
;
Esch, Franz-Rudolf
;
Kernstock, Joachim
; …
-
2012
-
3., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011383036
Saved in:
7
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
8
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
(
contributor
)
-
2011
-
3., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10009385144
Saved in:
9
Der Mitarbeiter als Marke : Brand Behaviour als Erfolgsfaktor der Markenimplementierung
Goller, Markus
;
Jedecke, Michaela
;
Mönch, Bernward
- In:
Innovative Markenführung und -implementierung
,
(pp. 311-334)
.
2011
Persistent link: https://www.econbiz.de/10009349217
Saved in:
10
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
Saved in:
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