//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Abratt, Russell"
~person:"Hollebeek, Linda D."
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Interview"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marketingmanagement
Brand management
36
Markenführung
36
Consumer behaviour
27
Beziehungsmarketing
18
Relationship marketing
18
Brand image
16
Markenimage
16
Brand
13
Markenartikel
13
Social Web
7
Social web
7
Brand architecture
5
Brand loyalty
5
Confidence
5
Customer integration
5
Kundenintegration
5
Markenarchitektur
5
Markentreue
5
Marketing management
5
South Africa
5
Südafrika
5
Vertrauen
5
Corporate reputation
4
Firmenimage
4
Internet marketing
4
Online-Marketing
4
Arbeitsverhalten
3
Brand relationship quality
3
Consumer engagement
3
Customer engagement
3
Engagement
3
Work behaviour
3
Brand authenticity
2
Brand equity
2
Brand experience
2
Brand trust
2
Coronavirus
2
Corporate culture
2
more ...
less ...
Online availability
All
Undetermined
22
Free
3
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Interview
Article in journal
29
Aufsatz im Buch
2
Book section
2
Conference paper
1
Konferenzbeitrag
1
Language
All
English
29
Author
All
Abratt, Russell
Hollebeek, Linda D.
Loureiro, Sandra Maria Correia
29
Phau, Ian
26
Ko, Eunju
24
Melewar, T. C.
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Diamantopoulos, Adamantios
19
Japutra, Arnold
18
Guzman, Francisco
17
Sarkar, Juhi Gahlot
17
Khan, Imran
15
Valette-Florence, Pierre
15
Veloutsou, Cleopatra
15
Ekinci, Yuksel
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Vrontis, Demetris
14
Casidy, Riza
13
Dens, Nathalie
13
Kunkel, Thilo
13
Ahn, Jiseon
12
Fetscherin, Marc
12
Foroudi, Pantea
12
Park, Jungkun
12
Rahman, Zillur
12
Sreejesh, S.
12
Bagozzi, Richard P.
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Kaufmann, Hans Rüdiger
11
Rather, Raouf Ahmad
11
Septianto, Felix
11
Sung, Yongjun
11
Swoboda, Bernhard
11
Šerić, Maja
11
Augusto, Mário Gomes
10
more ...
less ...
Published in...
All
Journal of retailing and consumer services
4
The journal of brand management : an international journal
3
The journal of product & brand management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Business horizons
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of financial services marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Psychology & marketing
1
Services marketing quarterly
1
The journal of services marketing
1
The service industries journal
1
Tourism management perspectives : TMP
1
more ...
less ...
Source
All
ECONIS (ZBW)
29
Showing
1
-
10
of
29
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.
;
Sarstedt, Marko
;
Menidjel, Choukri
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
Saved in:
2
Customer journey value : a conceptual framework
Hollebeek, Linda D.
;
Urbonavicius, Sigitas
;
Valdimar …
- In:
Journal of creating value
9
(
2023
)
1
,
pp. 8-26
Persistent link: https://www.econbiz.de/10014581523
Saved in:
3
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
4
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
5
The effect of customers' brand experience on brand evangelism : the case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda D.
;
Das, Manish
; …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310332
Saved in:
6
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
7
The invisible leash : when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.
;
Hollebeek, Linda D.
;
Weiger, Welf Hermann
- In:
Journal of service management
33
(
2022
)
3
,
pp. 485-495
Persistent link: https://www.econbiz.de/10013325644
Saved in:
8
Antecedents of brand loyalty in South African retail banking
Taoana, Mokgadi Cleopatra
;
Quaye, Emmanuel Silva
; …
- In:
Journal of financial services marketing
27
(
2022
)
2
,
pp. 65-80
Persistent link: https://www.econbiz.de/10013270395
Saved in:
9
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
10
The impact of internal branding on employees' brand supporting behaviour in banking
Taku, Basetsana
;
Saini, Yvonne Kabeya
;
Abratt, Russell
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10013178031
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->