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~person:"Abratt, Russell"
~person:"Melewar, T. C."
~subject:"Markenarchitektur"
~subject:"Social web"
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Search: subject:"branding"
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Markenarchitektur
Social web
Brand management
89
Markenführung
89
Consumer behaviour
35
Konsumentenverhalten
35
Brand image
33
Markenimage
33
Corporate reputation
27
Firmenimage
27
Brand
25
Markenartikel
25
Brand architecture
24
Marketing management
17
Marketingmanagement
17
Unternehmenskultur
13
Corporate culture
11
Marketing
11
Welt
9
World
9
Higher education institution
8
Hochschule
8
Beziehungsmarketing
7
Place marketing
7
Relationship marketing
7
Reputation
7
Standortmarketing
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Designation of origin
6
Herkunftsbezeichnung
6
Public relations
6
South Africa
6
Südafrika
6
Tourism marketing
6
Tourismusmarketing
6
Öffentlichkeitsarbeit
6
Confidence
5
Markenpolitik
5
Social Web
5
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22
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7
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22
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22
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4
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4
Aufsatz im Buch
2
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2
Book section
2
Case study
2
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2
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1
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1
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Language
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English
29
Author
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Abratt, Russell
Melewar, T. C.
Balmer, John M. T.
41
Burmann, Christoph
13
Kernstock, Joachim
12
Loureiro, Sandra Maria Correia
12
Martínez-López, Francisco J.
12
Bang, Nguyen
11
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Sharifah Faridah Syed Alwi
10
Brexendorf, Tim Oliver
9
Foroudi, Pantea
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Esch, Franz-Rudolf
8
Hajli, Nick
8
Hollebeek, Linda D.
8
Ind, Nicholas
8
Kunkel, Thilo
8
Merrilees, Bill
8
Miller, Dale
8
Otubanjo, Olutayo
8
Balmer, John M.T.
7
Burghausen, Mario
7
Hakenes, Hendrik
7
Iglesias, Oriol
7
Kucharska, Wioleta
7
Peitz, Martin
7
Chen, Weifeng
6
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Langner, Tobias
6
McLaughlin, Caitlin
6
Powell, Shaun M.
6
Rahman, Zillur
6
Ranfagni, Silvia
6
Theobald, Elke
6
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Published in...
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The journal of brand management : an international journal
4
European journal of marketing : EJM
3
International studies of management and organization
3
Building corporate identity, image and reputation in the digital era
2
Routledge studies in marketing
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Handbook of corporate communication and public relations : pure and applied
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of general management
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
29
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1
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10
of
29
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date (oldest first)
1
Corporate
Branding
in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
2
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
3
Building corporate identity, image and reputation in the digital era
Melewar, T. C.
(
ed.
);
Dennis, Charles
(
ed.
); …
-
2022
experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate
branding
, identity …
Persistent link: https://www.econbiz.de/10012485177
Saved in:
4
Towards a
branding
oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
5
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
6
Technology, brand and people :
branding
, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
7
The role of brand authenticity in developing brand trust
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 714-729
Persistent link: https://www.econbiz.de/10012202789
Saved in:
8
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
9
Corporate
branding
's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
10
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
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