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~person:"Abratt, Russell"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Interview"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Marketingmanagement
Brand management
17
Markenführung
17
Consumer behaviour
9
Brand
8
Markenartikel
8
Brand image
7
Markenimage
7
Brand architecture
5
Markenarchitektur
5
South Africa
5
Südafrika
5
Beziehungsmarketing
4
Corporate reputation
4
Firmenimage
4
Relationship marketing
4
Arbeitsverhalten
3
Confidence
3
Marketing management
3
Vertrauen
3
Work behaviour
3
Brand authenticity
2
Brand loyalty
2
Brand relationship quality
2
Brand trust
2
Corporate culture
2
Customer advocacy
2
Handelsmarke
2
Internal branding
2
International marketing
2
Internationales Marketing
2
Lieferantenmanagement
2
Markentreue
2
Marketing
2
Store brand
2
Supplier relationship management
2
Unternehmenskultur
2
brand awareness
2
Arbeitskräfte
1
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9
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Aufsatz in Zeitschrift
Interview
Article in journal
11
Aufsatz im Buch
1
Book section
1
Conference paper
1
Konferenzbeitrag
1
Language
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English
11
Author
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Abratt, Russell
Loureiro, Sandra Maria Correia
28
Phau, Ian
26
Ko, Eunju
24
Melewar, T. C.
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Diamantopoulos, Adamantios
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
17
Guzman, Francisco
16
Hollebeek, Linda D.
16
Ekinci, Yuksel
14
Khan, Imran
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Valette-Florence, Pierre
14
Veloutsou, Cleopatra
14
Casidy, Riza
13
Dens, Nathalie
13
Kunkel, Thilo
13
Vrontis, Demetris
13
Fetscherin, Marc
12
Foroudi, Pantea
12
Rahman, Zillur
12
Ahn, Jiseon
11
Bagozzi, Richard P.
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Kaufmann, Hans Rüdiger
11
Park, Jungkun
11
Septianto, Felix
11
Sreejesh, S.
11
Sung, Yongjun
11
Swoboda, Bernhard
11
Šerić, Maja
11
Augusto, Mário Gomes
10
Dwivedi, Abhishek
10
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Published in...
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The journal of brand management : an international journal
3
The journal of product & brand management
2
Business horizons
1
Journal of financial services marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Services marketing quarterly
1
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ECONIS (ZBW)
11
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1
Antecedents of brand loyalty in South African retail banking
Taoana, Mokgadi Cleopatra
;
Quaye, Emmanuel Silva
; …
- In:
Journal of financial services marketing
27
(
2022
)
2
,
pp. 65-80
Persistent link: https://www.econbiz.de/10013270395
Saved in:
2
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
3
The impact of internal branding on employees' brand supporting behaviour in banking
Taku, Basetsana
;
Saini, Yvonne Kabeya
;
Abratt, Russell
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10013178031
Saved in:
4
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
5
The role of brand authenticity in developing brand trust
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 714-729
Persistent link: https://www.econbiz.de/10012202789
Saved in:
6
Antecendts of brand citizenship behavior in retailing
Porricelli, Matthew S.
;
Yurova, Yuliya
;
Abratt, Russell
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 745-752
Persistent link: https://www.econbiz.de/10010407230
Saved in:
7
Building a human brand : brand anthropomorphism unravelled
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Business horizons
61
(
2018
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011866290
Saved in:
8
Brands that do good : insight into social brand equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
Saved in:
9
The behavioral consequences of internal
brand
management
among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
Saved in:
10
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
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