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~person:"Abril Barrie, Carmen"
~person:"Bruwer, Johan"
~person:"Homburg, Christian"
~person:"Sheth, Jagdish N."
~subject:"Innovation"
~type_genre:"Aufsatz in Zeitschrift"
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Abril Barrie, Carmen
Bruwer, Johan
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Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
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2
The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen
;
Sanchez-Soriano, Joaquin
; …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
3
,
pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
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3
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
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