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~person:"Acikgoz, Fulya"
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Search: subject_exact:"Consumer Behaviour"
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Acikgoz, Fulya
Han, Heesup
119
Belk, Russell W.
114
Mattila, Anna S.
105
Grunert, Klaus G.
101
Phau, Ian
101
Huber, Frank
89
Lusk, Jayson L.
85
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82
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81
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80
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79
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78
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Sheth, Jagdish N.
77
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76
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70
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70
Dwivedi, Yogesh Kumar
68
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67
Loureiro, Sandra Maria Correia
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Septianto, Felix
67
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65
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65
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59
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Chintagunta, Pradeep K.
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ECONIS (ZBW)
9
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1
The effect of utilitarian and hedonic motivations on mobile shopping outcomes : a cross-cultural analysis
Hu, Lala
;
Filieri, Raffaele
;
Acikgoz, Fulya
;
Zollo, Lamberto
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 751-766
Persistent link: https://www.econbiz.de/10014250616
Saved in:
2
Consumer engagement with AI-powered voice assistants : a behavioral reasoning perspective
Acikgoz, Fulya
;
Perez-Vega, Rodrigo
;
Okumus, Fevzi
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2226-2243
Persistent link: https://www.econbiz.de/10014432395
Saved in:
3
A reconceptualisation of the mobile continuance intention : social drivers' perspective
Elwalda, Abdulaziz
;
Erkan, Ismail
;
Acikgoz, Fulya
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 212-238
Persistent link: https://www.econbiz.de/10014310277
Saved in:
4
Electronic word-of-mouth from video bloggers : the role of content quality and source homophily across hedonic and utilitarian products
Filieri, Raffaele
;
Acikgoz, Fulya
;
Du, Hao
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294781
Saved in:
5
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
6
Brand cocreation and immersion : the link between sense of brand community and attitude toward a brand
Acikgoz, Fulya
;
Tasci, Asli DA
- In:
Journal of hospitality and tourism insights
5
(
2022
)
2
,
pp. 465-500
Persistent link: https://www.econbiz.de/10013189285
Saved in:
7
The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya
;
Burnaz, Sebnem
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
Saved in:
8
Mobile word of mouth in mobile messaging applications : an exploration of its antecedents and consequences
Erkan, Ismail
;
Acikgoz, Fulya
;
Elwalda, Abdulaziz
; …
- In:
International journal of business information systems : …
37
(
2021
)
1
,
pp. 45-62
Persistent link: https://www.econbiz.de/10012596442
Saved in:
9
What makes people share? : the effects of online ads on consumers' sharing intentions
Erkan, Ismail
;
Acikgoz, Fulya
- In:
Digital marketing strategies and models for competitive …
,
(pp. 187-203)
.
2020
Persistent link: https://www.econbiz.de/10012231315
Saved in:
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