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~person:"Ackermann, Claire-Lise"
~person:"Brown, Tim"
~person:"Herrmann, Andreas"
~subject:"Consumer behaviour"
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Consumer behaviour
Product design
28
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8
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7
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7
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Ackermann, Claire-Lise
Brown, Tim
Herrmann, Andreas
Orth, Ulrich R.
7
Chhajed, Dilip
5
Dahl, Darren W.
5
Landwehr, Jan Rüdiger
5
Moreau, C. Page
5
Wiedmann, Klaus-Peter
5
Dellaert, Benedict G. C.
4
Deng, Xiaoyan
4
Hagtvedt, Henrik
4
Heitmann, Mark
4
Kumar, Minu
4
Schreier, Martin
4
Spence, Charles
4
Zhang, Dan
4
Bettels, Jannick
3
Chen, Haipeng
3
Chitturi, Ravindra
3
Gilal, Faheem Gul
3
Gilal, Rukhsana Gul
3
Guo, Liang
3
Herd, Kelly B.
3
Jiang, Zhenhui
3
Krishna, Aradhna
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Kumar, Deepak S.
3
Landwehr, Jan R.
3
Mishra, Abhishek
3
Mugge, Ruth
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Patrick, Vanessa M.
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Pleyers, Gordy
3
Purani, Keyoor
3
Rhodes, Andrew
3
Schifferstein, Hendrik N. J.
3
Schnurr, Benedikt
3
Townsend, Claudia
3
Wentzel, Daniel
3
Zhang, Juanjuan
3
Zhou, Jidong
3
Aghdaie, Fathollah Amiri
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Journal of marketing
2
Psychology & marketing
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Die Betriebswirtschaft : DBW
1
European journal of innovation management : EJIM
1
International journal of market research
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Journal of business economics : JBE
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MSI reports : working paper series
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ECONIS (ZBW)
11
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Consumers' responses to product design : using a semantic priming task to assess automatic understanding of product positioning
Belboula, Imene
;
Ackermann, Claire-Lise
;
Mathieu, …
- In:
International journal of market research
61
(
2019
)
2
,
pp. 140-156
Persistent link: https://www.econbiz.de/10012172155
Saved in:
2
Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
Saved in:
3
Consumer innovativeness, perceived innovation and attitude towards "neo-retro"-product design
Fort-Rioche, Laurence
;
Ackermann, Claire-Lise
- In:
European journal of innovation management : EJIM
16
(
2013
)
4
,
pp. 495-516
Persistent link: https://www.econbiz.de/10010225476
Saved in:
4
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
5
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Saved in:
6
It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger
;
McGill, Ann L.
;
Herrmann, Andreas
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
Saved in:
7
Liebe auf den zweiten Blick : Wirkung der Vertrautheit eines Produkts auf dessen Attraktivität
Landwehr, Jan R.
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
3
,
pp. 333-349
Persistent link: https://www.econbiz.de/10003841305
Saved in:
8
To be different or to be average? : die Attraktivität des Durchschnittsprodukts
Landwehr, Jan R.
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
61
(
2009
)
3
,
pp. 226-250
Persistent link: https://www.econbiz.de/10003835131
Saved in:
9
Order in product customization decisions
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
Saved in:
10
Die Macht des Defaults : Wirkung von Empfehlungen und Vorgaben auf das individuelle Entscheidungsverhalten
Polak, Ben
;
Herrmann, Andreas
;
Heitmann, Mark
;
Einhorn, …
- In:
Journal of business economics : JBE
78
(
2008
)
10
,
pp. 1033-1060
Persistent link: https://www.econbiz.de/10003764809
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