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~person:"Adams, Nicholas"
~person:"Fischer, Thomas A."
~type_genre:"Aufsatz im Buch"
~type_genre:"Textbook"
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Search: subject_exact:"Corporate brand"
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Brand architecture
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Brand the Future : systematische Markenentwicklung im B2B
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The Oxford handbook of corporate reputation
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ECONIS (ZBW)
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Markengeschichte schafft Vertrauensmarken
Fischer, Thomas A.
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 49-59)
.
2017
Persistent link: https://www.econbiz.de/10011565724
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Managing Corporate Reputation through Corporate Branding
Schultz, Majken
;
Hatch, Mary Jo
;
Adams, Nicholas
- In:
The Oxford handbook of corporate reputation
.
2012
Persistent link: https://www.econbiz.de/10013476690
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