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~person:"Adams, Russell"
~person:"Douglas, Susan P."
~person:"Laroche, Michel"
~person:"Papadopoulos, Nicolas G."
~person:"Strehlau, Suzane"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Internationale Marktsegmentierung"
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Konsumentenverhalten
International market segmentation
10
Internationale Marktsegmentierung
10
Consumer behaviour
4
International marketing
4
Internationales Marketing
4
Arbeitsmarktsegmentation
3
Globalisierung
3
Globalization
3
International market entry
3
Internationaler Markteintritt
3
Labour market segmentation
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Market segmentation
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Marktsegmentierung
3
Theorie
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Theory
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Welt
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World
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Cultural identity
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Kulturelle Identität
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America
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Amerika
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Asia
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Asien
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Brand image
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Consumer society
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Decentralized organization
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Dezentrale Organisation
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Emerging economies
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Europe
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Fragebogen
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International management
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Internationales Management
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Konsumgesellschaft
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Luxury goods
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Luxusgüter
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Adams, Russell
Douglas, Susan P.
Laroche, Michel
Papadopoulos, Nicolas G.
Strehlau, Suzane
Cleveland, Mark
2
Arıkan, Gülay
1
Cannon, Hugh M.
1
Chikweche, Tendai
1
Craig, C. S.
1
Diamantopoulos, Adamantios
1
Dobrenova, Fanny
1
Egan, Paul
1
Erdoğan, Seçil
1
Gaston-Breton, Charlotte
1
Godey, Bruno
1
Grigoriou, Nicholas
1
Hennigs, Nadine
1
Jain, Arun K.
1
Klarmann, Christiane
1
Lappeman, James
1
Ly, Li
1
López-López, Inés
1
Martín Martín, Oscar
1
Munuera-Alemán, José Luis
1
Poyraz, Tuğça
1
Riefler, Petra
1
Ruiz de Maya, Salvador
1
Sheth, Jagdish N.
1
Siguaw, Judy A.
1
Terlutter, Ralf
1
Wiedmann, Klaus-Peter
1
Wind, Yoram
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Xin-an, Zhang
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Yaprak, Attila
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International marketing review
2
International business and economics research journal
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
Saved in:
2
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
3
The role of context in assessing international marketing opportunities
Douglas, Susan P.
;
Craig, C. S.
- In:
International marketing review
28
(
2011
)
2
,
pp. 150-162
Persistent link: https://www.econbiz.de/10009242900
Saved in:
4
Fragmentation and segmentation : marketing global benefits
Adams, Russell
- In:
International business and economics research journal
10
(
2011
)
9
,
pp. 59-65
Persistent link: https://www.econbiz.de/10009349146
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