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~person:"Adamson, Brent"
~person:"Brennan, Ross"
~person:"Jacob, Frank"
~person:"Lindgreen, Adam"
~person:"Terho, Harri"
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Search: subject_exact:"B-to-B-Marketing"
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B-to-B-Marketing
63
Business-to-business marketing
63
Lieferantenmanagement
23
Supplier relationship management
23
Marketingmanagement
16
Marketing management
15
Selling
15
Verkauf
15
Beziehungsmarketing
14
Relationship marketing
14
Business-to-Business-Marketing
10
Marketing
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Salespeople
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Betriebliche Wertschöpfung
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Value creation
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Marketing theory
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Marketingtheorie
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Bibliometrics
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Bibliometrie
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Bundling strategy
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Leistungsbündel
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Procurement
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Kundenmanagement
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Market research
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Marktforschung
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Customer value
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Deutschland
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Germany
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Kundenorientierung
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Kundenwert
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Theory
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B2B
3
Customer integration
3
Direktmarketing
3
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German
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Adamson, Brent
Brennan, Ross
Jacob, Frank
Lindgreen, Adam
Terho, Harri
Kleinaltenkamp, Michael
55
Backhaus, Klaus
35
Homburg, Christian
22
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Geiger, Ingmar
18
Baumgarth, Carsten
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Keränen, Joona
14
Lilien, Gary L.
14
Schmitz, Christian
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Agnihotri, Raj
11
Ellis, Nick
11
Ivens, Björn Sven
11
Kumar, V.
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
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Industrial marketing management : the international journal for industrial and high-tech firms
30
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
3
ESCP-EAP working paper
2
Journal of customer behaviour
2
The journal of business & industrial marketing
2
AMS - advanced marketing series
1
Advanced marketing series
1
Business relationship management and marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
Forschungsbericht zum Marketing
1
Fundamentals of business-to-business marketing
1
Journal of business-to-business marketing
1
Journal of financial services marketing : JFSM
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The SAGE handbook of marketing ethics
1
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ECONIS (ZBW)
64
USB Cologne (EcoSocSci)
4
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1
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
2
Business-to-business marketing
Brennan, Ross
;
Canning, Louise
;
McGrath, Helen
-
2024
-
Sixth edition
Persistent link: https://www.econbiz.de/10014528200
Saved in:
3
Editorial: best business-to-business marketing management Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
4
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
5
Industrial marketing
Fotiadis, Thomas
;
Lindgreen, Adam
;
Siomkos, George J.
; …
-
2023
Persistent link: https://www.econbiz.de/10013535663
Saved in:
6
Measuring B2B social selling : key activities, antecedents and performance outcomes
Terho, Harri
;
Giovannetti, Marta
;
Cardinali, Silvio
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 208-222
Persistent link: https://www.econbiz.de/10013197771
Saved in:
7
Three ways to sell value in B2B markets
Keränen, Joona
;
Terho, Harri
;
Saurama, Antti
- In:
MIT sloan management review
62
(
2021
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012643333
Saved in:
8
Engaging a product-focused sales force in solution selling : interplay of individual- and organizational-level conditions
Salonen, Anna
;
Terho, Harri
;
Böhm, Eva
;
Virtanen, Ari
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 139-163
Persistent link: https://www.econbiz.de/10012434091
Saved in:
9
Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
10
Business-to-business (industrial) marketing ethics
Brennan, Ross
- In:
The SAGE handbook of marketing ethics
,
(pp. 238-247)
.
2021
Persistent link: https://www.econbiz.de/10012306064
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