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~person:"Adamson, Brent"
~person:"Cova, Bernard"
~person:"Jacob, Frank"
~person:"Terho, Harri"
~subject:"Betriebliche Wertschöpfung"
~subject:"Bundling strategy"
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Search: subject_exact:"B-to-B-Marketing"
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Betriebliche Wertschöpfung
Bundling strategy
B-to-B-Marketing
46
Business-to-business marketing
46
Lieferantenmanagement
17
Supplier relationship management
17
Selling
15
Verkauf
15
Beziehungsmarketing
13
Relationship marketing
13
Marketingmanagement
12
Marketing management
11
Salespeople
10
Verkaufspersonal
10
Leistungsbündel
9
Beschaffung
6
Customer value
6
Kundenwert
6
Procurement
6
Business network
5
Kundenorientierung
5
Unternehmensnetzwerk
5
Value creation
5
Deutschland
4
Germany
4
Project management
4
Projektmanagement
4
B2B
3
Business-to-Business-Marketing
3
Customer integration
3
Direktmarketing
3
Erfolgsfaktor
3
Kundenintegration
3
Kundenmanagement
3
Organisationsstruktur
3
Organizational structure
3
Sales
3
Success factor
3
Theorie
3
Theory
3
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5
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Article
8
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5
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Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatzsammlung
5
Collection of articles of several authors
3
Sammelwerk
3
Konferenzschrift
2
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1
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1
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Language
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English
9
German
5
Author
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Adamson, Brent
Cova, Bernard
Jacob, Frank
Terho, Harri
Kleinaltenkamp, Michael
11
Ulaga, Wolfgang
11
Kowalkowski, Christian
8
Keränen, Joona
6
Backhaus, Klaus
5
Eggert, Andreas
4
Fließ, Sabine
4
Gebauer, Heiko
4
Nordin, Fredrik
4
Anderson, James C.
3
Bertini, Marco
3
Elgeti, Laura
3
Hinterhuber, Andreas
3
Homburg, Christian
3
Itani, Omar S.
3
Kropp, Eva
3
Kühlborn, Sven
3
Lindgreen, Adam
3
Murray, Chase
3
Nätti, Satu
3
Obloj, Tomasz
3
Raj, Ritwik
3
Reinartz, Werner J.
3
Schmitz, Christian
3
Sun, Lei
3
Voeth, Markus
3
Weiber, Rolf
3
Woisetschläger, David
3
Aarikka-Stenroos, Leena
2
Alavi, Sascha
2
Backhaus, Christof
2
Baumann, Jasmin
2
Becker, Jörg
2
Beverungen, Daniel
2
Bharadwaj, Sundar G.
2
Biggemann, Sergio
2
Boha, Julian
2
Bonnemeier, Sebastian
2
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Source
All
ECONIS (ZBW)
13
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1
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
2
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
Saved in:
3
Outward-looking and future-oriented customer value potential management : the sales force value appropriation role
Balboni, Bernardo
;
Terho, Harri
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 181-193
Persistent link: https://www.econbiz.de/10011448275
Saved in:
4
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
5
Kundenintegration und Leistungslehre : Integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
-
2015
Wert und Wertentstehung -- Service Entrepreneurship -- Nutzungsprozesse und „use value“ -- Open Innovation und dynamische Netzwerkfähigkeiten -- Wettbewerb und Information -- Optimale Integration des externen Faktors im Maschinenbau -- Internationalisierung von Service-to-Business-Angeboten...
Persistent link: https://www.econbiz.de/10014019034
Saved in:
6
Lösungen verkaufen war gestern
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 22-33
Persistent link: https://www.econbiz.de/10009581525
Saved in:
7
The end of solution sales
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 61-68
Persistent link: https://www.econbiz.de/10009568164
Saved in:
8
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
9
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
10
Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
Saved in:
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