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~person:"Adamson, Brent"
~person:"Ellis, Nick"
~person:"Jacob, Frank"
~person:"Lindgreen, Adam"
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Search: subject_exact:"B-to-B-Marketing"
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B-to-B-Marketing
61
Business-to-business marketing
61
Lieferantenmanagement
17
Marketingmanagement
17
Supplier relationship management
17
Marketing management
16
Selling
15
Verkauf
15
Beziehungsmarketing
12
Relationship marketing
12
Salespeople
10
Verkaufspersonal
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Beschaffung
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Betriebliche Wertschöpfung
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Marketing
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Procurement
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Bundling strategy
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Business-to-Business-Marketing
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Leistungsbündel
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Marketing theory
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Marketingtheorie
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Theory
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Adamson, Brent
Ellis, Nick
Jacob, Frank
Lindgreen, Adam
Terho, Harri
Kleinaltenkamp, Michael
55
Backhaus, Klaus
35
Homburg, Christian
22
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Geiger, Ingmar
18
Baumgarth, Carsten
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Keränen, Joona
14
Lilien, Gary L.
14
Schmitz, Christian
14
Brennan, Ross
13
Grewal, Rajdeep
13
Hofmaier, Richard
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Agnihotri, Raj
11
Ivens, Björn Sven
11
Kumar, V.
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
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Snehota, Ivan
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Sridhar, Shrihari
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Industrial marketing management : the international journal for industrial and high-tech firms
31
SAGE library in marketing
5
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
3
ESCP-EAP working paper
2
Business relationship management and marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
Field guide to case study research in business-to-business marketing and purchasing
1
Forschungsbericht zum Marketing
1
Fundamentals of business-to-business marketing
1
Journal of business-to-business marketing
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of business & industrial marketing
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ECONIS (ZBW)
62
USB Cologne (EcoSocSci)
4
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66
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1
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
2
Editorial: best business-to-business marketing management Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
3
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
4
Industrial marketing
Fotiadis, Thomas
;
Lindgreen, Adam
;
Siomkos, George J.
; …
-
2023
Persistent link: https://www.econbiz.de/10013535663
Saved in:
5
Measuring B2B social selling : key activities, antecedents and performance outcomes
Terho, Harri
;
Giovannetti, Marta
;
Cardinali, Silvio
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 208-222
Persistent link: https://www.econbiz.de/10013197771
Saved in:
6
Three ways to sell value in B2B markets
Keränen, Joona
;
Terho, Harri
;
Saurama, Antti
- In:
MIT sloan management review
62
(
2021
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012643333
Saved in:
7
Engaging a product-focused sales force in solution selling : interplay of individual- and organizational-level conditions
Salonen, Anna
;
Terho, Harri
;
Böhm, Eva
;
Virtanen, Ari
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 139-163
Persistent link: https://www.econbiz.de/10012434091
Saved in:
8
Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
9
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
10
Will a supplier's origin make a difference to its business customers?
Jacob, Frank
;
Schätzle, Sarah
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
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