Will a supplier's origin make a difference to its business customers?
Year of publication: |
2020
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Authors: | Jacob, Frank ; Schätzle, Sarah |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 87.2020, p. 196-207
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Subject: | Business markets | Country-of-origin | Cross-national invariance | Industrial purchasing | Supplier-country image | Lieferantenmanagement | Supplier relationship management | Herkunftsbezeichnung | Designation of origin | Beschaffung | Procurement | Konsumentenverhalten | Consumer behaviour | B-to-B-Marketing | Business-to-business marketing | Internationales Marketing | International marketing |
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