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~person:"Adjei, Mavis T."
~person:"Bradley, Graham L."
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Online-Handel"
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Beziehungsmarketing
Online-Handel
Social Web
8
Social web
8
Consumer behaviour
6
Konsumentenverhalten
6
Online retailing
6
Internet marketing
5
Online-Marketing
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Kundenzufriedenheit
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Amazon.com Inc.
1
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Customer online reviews
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E-WOM
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E-commerce
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Adjei, Mavis T.
Bradley, Graham L.
Hajli, Nick
14
Harrigan, Paul
13
Law, Chun Hung Roberts
13
Hollebeek, Linda D.
12
Loureiro, Sandra Maria Correia
12
Agnihotri, Raj
11
Dwivedi, Yogesh Kumar
11
Itani, Omar S.
10
Ahuja, Vandana
8
Kumar, Vikas
7
Ozuem, Wilson
7
Rahman, Zillur
7
Rita, Paulo
7
Tan, Yong
7
Thaichon, Park
7
Alavi, Shirin
6
Alt, Rainer
6
Bernoff, Josh
6
Dholakia, Utpal M.
6
Fernandes, Teresa
6
Filieri, Raffaele
6
Kamboj, Shampy
6
Liang, Sai
6
Martinez, Luis F.
6
Möhlenbruch, Dirk
6
Rana, Nripendra P.
6
Rather, Raouf Ahmad
6
Theobald, Elke
6
Turban, Efraim
6
Veloutsou, Cleopatra
6
Vrontis, Demetris
6
Akram, Umair
5
Aslam, Wajeeha
5
Bilgihan, Anil
5
Carlson, Jamie
5
Constantinides, Efthymios
5
De Meyer, Bernard
5
Dolen, Willemijn M. van
5
Dölling, Steffen
5
Flavián Blanco, Carlos
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International journal of contemporary hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing theory and practice
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
2
A "Triple A" typology of responding to negative consumer-generated online reviews
Sparks, Beverley
;
Bradley, Graham L.
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
6
,
pp. 719-745
Persistent link: https://www.econbiz.de/10011736938
Saved in:
3
Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverley
;
So, Kevin Kam Fung
;
Bradley, Graham L.
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
Saved in:
4
The collateral damage of C2C communications on social networking sites : the moderating role of firm responsiveness and perceived fairness
Adjei, Mavis T.
;
Nowlin, Edward L.
;
Ang, Tyson
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10011489607
Saved in:
5
The stress of anonymous online reviews: a conceptual model and research agenda
Bradley, Graham L.
;
Sparks, Beverley
;
Weber, Karin
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 739-755
Persistent link: https://www.econbiz.de/10011405107
Saved in:
6
Enhancing relationships with customers through online brand communities
Adjei, Mavis T.
;
Noble, Charles H.
;
Noble, Stephanie M.
- In:
MIT sloan management review
53
(
2011/12
)
4
,
pp. 22-24
Persistent link: https://www.econbiz.de/10009567587
Saved in:
7
The influence of C2C communications in online brand communities on customer purchase behavior
Adjei, Mavis T.
;
Noble, Stephanie M.
;
Noble, Charles H.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 634-653
Persistent link: https://www.econbiz.de/10008747764
Saved in:
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