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~person:"Adjei, Mavis T."
~subject:"Consumer behaviour"
~subject:"Online-Handel"
~subject:"Online-Marketing"
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Consumer behaviour
Online-Handel
Online-Marketing
Social Web
5
Social web
5
Konsumentenverhalten
4
Online retailing
3
Beziehungsmarketing
2
Internet marketing
2
Relationship marketing
2
Viral marketing
2
Virales Marketing
2
Amazon.com Inc.
1
Brand
1
Brand management
1
Corporate reputation
1
Customer engagement
1
Customer interactions
1
Customer online reviews
1
Customer satisfaction
1
Firmenimage
1
Kundenzufriedenheit
1
Markenartikel
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Moral identity
1
Online reviews
1
Personalisierung
1
Personality psychology
1
Personalization
1
Persönlichkeitspsychologie
1
Product counterfeiting
1
Product information
1
Produktinformation
1
Produktpiraterie
1
Public relations
1
Review accuracy
1
Review behaviours
1
Self-regulation
1
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Adjei, Mavis T.
Dwivedi, Yogesh Kumar
24
Filieri, Raffaele
20
Hajli, Nick
20
Loureiro, Sandra Maria Correia
20
Law, Chun Hung Roberts
19
Martínez-López, Francisco J.
19
Harrigan, Paul
16
Ozuem, Wilson
16
Rita, Paulo
16
Hollebeek, Linda D.
15
Bigné Alcañiz, J. Enrique
14
Stephen, Andrew T.
14
Flavián Blanco, Carlos
13
Hennig-Thurau, Thorsten
12
Karjaluoto, Heikki
12
Kreutzer, Ralf T.
12
Schweidel, David A.
12
Tan, Yong
12
Thaichon, Park
12
Casaló, Luis V.
11
Füller, Johann
11
Haenlein, Michael
11
Hong, Yili
11
Kumar, Vikas
11
Rana, Nripendra P.
11
Sabatini, Fabio
11
Scott, David Meerman
11
Seo, Yuri
11
Constantinides, Efthymios
10
Gretzel, Ulrike
10
Gázquez-Abad, Juan Carlos
10
Qiu, Liangfei
10
Ranfagni, Silvia
10
Schivinski, Bruno
10
Veloutsou, Cleopatra
10
Vrontis, Demetris
10
Alarcón-del-Amo, María-del-Carmen
9
Bilgihan, Anil
9
Choi, Yung Kyun
9
Grewal, Dhruv
9
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Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
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ECONIS (ZBW)
5
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1
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
2
The collateral damage of C2C communications on social networking sites : the moderating role of firm responsiveness and perceived fairness
Adjei, Mavis T.
;
Nowlin, Edward L.
;
Ang, Tyson
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10011489607
Saved in:
3
Watch out : themes in timepiece communities of counterfeit consumption
Key, Thomas M.
;
Boostrom, Robert E.
;
Adjei, Mavis T.
; …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
4
,
pp. 307-317
Persistent link: https://www.econbiz.de/10009780517
Saved in:
4
Enhancing relationships with customers through online brand communities
Adjei, Mavis T.
;
Noble, Charles H.
;
Noble, Stephanie M.
- In:
MIT sloan management review
53
(
2011/12
)
4
,
pp. 22-24
Persistent link: https://www.econbiz.de/10009567587
Saved in:
5
The influence of C2C communications in online brand communities on customer purchase behavior
Adjei, Mavis T.
;
Noble, Stephanie M.
;
Noble, Charles H.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 634-653
Persistent link: https://www.econbiz.de/10008747764
Saved in:
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