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~person:"Adkins, Natalie Ross"
~person:"Demangeot, Catherine"
~subject:"Cultural identity"
~subject:"Globalisierung"
~subject:"Immigration"
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Cultural identity
Globalisierung
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Multikulturelle Gesellschaft
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Interkulturelle Beziehungen
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Adkins, Natalie Ross
Demangeot, Catherine
Broderick, Amanda J.
4
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Seo, Yuri
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Zimmermann, Klaus F.
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Schüller, Simone
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Rodriguez Parada, Mauricio
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Journal of business research : JBR
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Brands : interdisciplinary perspectives
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The journal of consumer marketing
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ECONIS (ZBW)
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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
2
Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
Saved in:
3
Practising conviviality : social uses of ethnic cuisine in an Asian multicultural environment
Zafari, Katayoun
;
Allison, Gareth
;
Demangeot, Catherine
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 564-575
Persistent link: https://www.econbiz.de/10011482291
Saved in:
4
Consumer multiculturation : consequences of multicultural identification for brand knowledge
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
- In:
Brands : interdisciplinary perspectives
,
(pp. 215-241)
.
2015
Persistent link: https://www.econbiz.de/10010478959
Saved in:
5
Branding beyond prejudice : navigating multicultural marketplaces for consumer well-being
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1186-1194
Persistent link: https://www.econbiz.de/10009756089
Saved in:
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