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~person:"Afshardoost, Mona"
~person:"Goller, Markus"
~person:"Häusler, Mariella"
~person:"Schnebelen, Stefanie"
~subject:"Interne Markenführung"
~subject:"Markenimage"
~subject:"Satisfaction"
~subject:"scale development"
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Interne Markenführung
Markenimage
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scale development
Brand image
5
Brand management
4
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4
Brand
3
Internal branding
3
Markenartikel
3
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2
Consumer behaviour
2
Konsumentenverhalten
2
Work behaviour
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brand behavior
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brand happiness
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brand management
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Brand equity
1
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Internationales Marketing
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Meta-Analyse
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Virales Marketing
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Word-of-mouth communication
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appraisal framework
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brand citizenship behavior
1
brand goals
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brand understanding
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effectiveness
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employee brand commitment
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Afshardoost, Mona
Goller, Markus
Häusler, Mariella
Schnebelen, Stefanie
Tomczak, Torsten
25
Esch, Franz-Rudolf
13
Wentzel, Daniel
12
Henkel, Sven
11
Kernstock, Joachim
10
Herrmann, Andreas
7
Bruhn, Manfred
5
Burmann, Christoph
5
Schmidt, Holger J.
5
Walter, Benjamin von
5
Brexendorf, Tim Oliver
4
Knörle, Christian
4
Strödter, Kristina
4
Batt, Verena
3
Heitmann, Mark
3
King, Ceridwyn
3
Kreutzer, Ralf T.
3
Krobath, Karin
3
Schmidt, Marco
3
Abrar, Muhammad
2
Aurand, Timothy W.
2
Bari, Muhammad Waseem
2
Baumgarth, Carsten
2
Biesalski, Alexander
2
Botzenhardt, Florian
2
Brexendorf, Tim
2
Brodbeck, Heinz
2
Bräunl, Manfred
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Fischer, Alexander
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Grace, Debra
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Holzer, Matthias
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Jackson, Ulrike
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Jenewein, Wolfgang
2
Jentschke, Mirjam
2
Judson, Kimberly M.
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Khanyapuss Punjaisri
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Lindgreen, Adam
2
Merrilees, Bill
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing
1
Innovative Markenführung und -implementierung
1
Journal of strategic marketing
1
Psychology & marketing
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ECONIS (ZBW)
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1
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
2
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
3
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
4
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
Saved in:
5
Der Mitarbeiter als Marke : Brand Behaviour als Erfolgsfaktor der Markenimplementierung
Goller, Markus
;
Jedecke, Michaela
;
Mönch, Bernward
- In:
Innovative Markenführung und -implementierung
,
(pp. 311-334)
.
2011
Persistent link: https://www.econbiz.de/10009349217
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