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~person:"Afshardoost, Mona"
~person:"Goller, Markus"
~person:"Schmidt, Holger J."
~person:"Schnebelen, Stefanie"
~subject:"Markenimage"
~subject:"scale development"
~type_genre:"Aufsatz in Zeitschrift"
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brand behavior
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brand happiness
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Afshardoost, Mona
Goller, Markus
Schmidt, Holger J.
Schnebelen, Stefanie
Bruhn, Manfred
3
Batt, Verena
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Baumgarth, Carsten
1
Biedenbach, Galina
1
Biedenbach, Thomas
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing
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Journal of strategic marketing
1
Psychology & marketing
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ECONIS (ZBW)
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Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
2
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
3
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
4
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
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