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~person:"Agarwal, Milind R."
~person:"Fuchs, Manfred"
~person:"Ghauri, Pervez N."
~person:"Miller, Russell R."
~subject:"Auslandsgeschäft"
~subject:"Frankreich"
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Search: subject_exact:"Multinationales Marketing"
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International marketing
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Agarwal, Milind R.
Fuchs, Manfred
Ghauri, Pervez N.
Miller, Russell R.
Trabold, Harald
4
Aurifeille, Jacques-Marie
3
Bell, Sandra
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Gil-Lafuente, Jaime
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Journal of marketing management : MM
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Multicultural perspectives in customer behaviour
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Springers Kurzlehrbücher der Wirtschaftswissenschaften
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ECONIS (ZBW)
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Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
2
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
3
Management internationaler Geschäftstätigkeit
Fuchs, Manfred
;
Apfelthaler, Gerhard
-
2002
Persistent link: https://www.econbiz.de/10001577189
Saved in:
4
Doing business in emerging markets : entry and negotiation strategies
Cavusgil, S. Tamer
;
Ghauri, Pervez N.
;
Agarwal, Milind R.
-
2002
Persistent link: https://www.econbiz.de/10001665241
Saved in:
5
Doing business in newly privatized markets : global opportunities and challenges
Miller, Russell R.
-
2000
Persistent link: https://www.econbiz.de/10001430690
Saved in:
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