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~person:"Agarwal, Reeti"
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Consumer behaviour
4
Konsumentenverhalten
4
India
2
Indien
2
Mobile Marketing
2
Mobile marketing
2
Beziehungsmarketing
1
Bundling
1
Bundling strategy
1
Consumers
1
Customer happiness
1
Data protection
1
Datenschutz
1
Indian customers’ attitude
1
Kundenbindungsprogramm
1
Leistungsbündel
1
Loyalty program
1
Loyalty programs
1
Perceived benefits
1
Perception
1
Purchase enjoyment
1
Quantile regression
1
Regression analysis
1
Regressionsanalyse
1
Relationship marketing
1
Satisfaction
1
Target group
1
Verbraucher
1
Wahrnehmung
1
Zielgruppe
1
Zufriedenheit
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cluster
1
preference
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targeting
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Agarwal, Reeti
Bruhn, Manfred
437
Meffert, Heribert
388
Kotler, Philip
306
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Kumar, V.
165
Belz, Christian
164
Backhaus, Klaus
160
Tomczak, Torsten
156
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
147
Fritz, Wolfgang
140
Kreutzer, Ralf T.
125
Nufer, Gerd
122
Baumgarth, Carsten
120
Tadajewski, Mark
117
Spiller, Achim
109
Verhoef, Peter C.
108
Albers, Sönke
107
Diller, Hermann
105
Kirchgeorg, Manfred
105
Vrontis, Demetris
104
Krafft, Manfred
103
Melewar, T. C.
102
Han, Heesup
98
Irwin, Scott H.
96
Keller, Kevin Lane
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Malhotra, Naresh K.
94
Gierl, Heribert
92
Skiera, Bernd
91
Franses, Philip Hans
90
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Global business review
1
Journal of customer behaviour
1
Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
1
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ECONIS (ZBW)
4
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1
Customer happiness as a function of perceived loyalty program benefits : a quantile regression approach
Agarwal, Reeti
;
Mehrotra, Ankit
;
Misra, Dheeraj
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209461
Saved in:
2
Indian customers' attitude towards bundling : a basis for classification and targeting
Agarwal, Reeti
- In:
Global business review
19
(
2018
)
2
,
pp. 510-531
Persistent link: https://www.econbiz.de/10011860686
Saved in:
3
Telemarketing : a bane or a boon for companies? ; an assessment of Indian customers' attitude and perception towards telemarketing
Agarwal, Reeti
;
Mehrotra, Ankit
- In:
Journal of customer behaviour
8
(
2009
)
3
,
pp. 257-291
Persistent link: https://www.econbiz.de/10003886084
Saved in:
4
Classifying customers on the basis of their attitudes towards telemarketing
Mehrotra, Ankit
;
Agarwal, Reeti
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
3
,
pp. 171-193
Persistent link: https://www.econbiz.de/10003894404
Saved in:
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