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~person:"Agarwal, Renu"
~person:"Kowalkowski, Christian"
~subject:"Bundling strategy"
~subject:"Dienstleistungsqualität"
~subject:"Innovation management"
~subject:"Lieferantenmanagement"
~type:"article"
~type_genre:"Article in journal"
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Search: subject:"Dienstleistungssektor"
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Bundling strategy
Dienstleistungsqualität
Innovation management
Lieferantenmanagement
Dienstleistungssektor
17
Service industry
17
Dienstleistung
9
Leistungsbündel
9
Services
9
Business services
6
Innovation
6
Innovationsmanagement
6
Servitization
6
Unternehmensdienstleistung
6
B-to-B-Marketing
4
Business-to-business marketing
4
Industrie
4
Manufacturing industries
4
Service infusion
4
Service innovation
4
Service quality
4
Supplier relationship management
4
Dynamic capabilities
3
Dynamische Kompetenzen
3
Productivity
3
Produktivität
3
Solutions
3
Beziehungsmarketing
2
Business network
2
Deservitization
2
Dienstleistungsinnovation
2
Dienstleistungsmarketing
2
Information technology
2
Informationstechnik
2
New product development
2
Product-service system
2
Produktentwicklung
2
Relationship marketing
2
Research agenda
2
Services marketing
2
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7
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Article
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Article in journal
Aufsatz in Zeitschrift
15
Aufsatz im Buch
1
Book section
1
Language
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English
15
Author
All
Agarwal, Renu
Kowalkowski, Christian
Witell, Lars
12
Gebauer, Heiko
9
Raddats, Chris
9
Gustafsson, Anders
8
Kindström, Daniel
8
Edvardsson, Bo
7
O'Cass, Aron
7
Cheng, T. C. E.
6
Huang, Ming-Hui
6
Kohtamäki, Marko
6
Sousa, Rui
6
Anning-Dorson, Thomas
5
Burton, Jamie
5
Calabrese, Armando
5
Gallouj, Fai͏̈z
5
Kristensson, Per
5
McColl-Kennedy, Janet R.
5
Parida, Vinit
5
Rahman, Zillur
5
Rubalcaba-Bermejo, Luis
5
Rust, Roland T.
5
Wünderlich, Nancy V.
5
Baines, Tim
4
Gomes, Giancarlo
4
Gong, Taeshik
4
Indounas, Kostis
4
Izogo, Ernest Emeka
4
Jaakkola, Elina
4
Lee, Peter K. C.
4
Luu Trong Tuan
4
Mangiarotti, Giovanni
4
Mention, Anne-Laure
4
Odekerken-Schröder, Gaby
4
Partanen, Jukka
4
Rayburn, Steven W.
4
Rho, Taeseok
4
Sirianni, Nancy J.
4
Sok, Phyra
4
Tai, Yang-Fei
4
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Industrial marketing management : the international journal for industrial and high-tech firms
5
The journal of business & industrial marketing
4
Journal of business research : JBR
2
Decision sciences : DS
1
Journal of business-to-business marketing
1
Journal of management & organization : JMO
1
The service industries journal
1
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ECONIS (ZBW)
15
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1
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10
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15
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1
Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
Saved in:
2
Navigating disruptive crises through service-led growth : the impact of COVID-19 on Italian manufacturing firms
Rapaccini, Mario
;
Saccani, Nicola
;
Kowalkowski, Christian
; …
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 225-237
Persistent link: https://www.econbiz.de/10012285359
Saved in:
3
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris
;
Kowalkowski, Christian
;
Benedettini, Ornella
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Saved in:
4
Servitization and deservitization : overview, concepts, and definitions
Kowalkowski, Christian
;
Gebauer, Heiko
;
Kamp, Bart
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011672006
Saved in:
5
Service growth in product firms : past, present, and future
Kowalkowski, Christian
;
Gebauer, Heiko
;
Oliva, Rogelio
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 82-88
Persistent link: https://www.econbiz.de/10011672015
Saved in:
6
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
7
What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, Christian
;
Windahl, Charlotta
;
Kindström, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 59-69
Persistent link: https://www.econbiz.de/10010530577
Saved in:
8
A reconceptualization of manufacturers' service strategies
Raddats, Chris
;
Kowalkowski, Christian
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10010343529
Saved in:
9
Service innovation in product-centric firms : a multidimensional business model perspective
Kindström, Daniel
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
29
(
2014
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10010248166
Saved in:
10
Editorial: Service innovation in business-to-business firms
Kindström, Daniel
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
29
(
2014
)
2
,
pp. 93-95
Persistent link: https://www.econbiz.de/10010248167
Saved in:
1
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