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~person:"Agarwal, Sumit"
~person:"Gierl, Heribert"
~person:"Rock, Bram de"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
7
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4
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Agarwal, Sumit
Gierl, Heribert
Rock, Bram de
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
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10
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10
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9
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9
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9
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9
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9
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8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
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7
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7
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7
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7
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7
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7
Ozanne, Julie L.
7
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6
Alvensleben, Reimar von
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6
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Cutting edge international research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
New business frontiers in the metaverse
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
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ECONIS (ZBW)
7
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1
How is metaverse impacting consumers' behaviour?
Agarwal, Sumit
;
Gupta, Vandana
;
Varma, Neha
;
Bansal, Ajit
- In:
New business frontiers in the metaverse
,
(pp. 51-66)
.
2024
Persistent link: https://www.econbiz.de/10014580498
Saved in:
2
Do customers misattribute failures in customer-retailer-relationship?
Gierl, Heribert
;
Zhu, Yajing
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 227-248)
.
2013
Persistent link: https://www.econbiz.de/10009774609
Saved in:
3
Ambush-Marketing
Gierl, Heribert
;
Stiegelmayr, Karin
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 171-184)
.
2011
Persistent link: https://www.econbiz.de/10009373453
Saved in:
4
Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?
Pagel, Sabine
;
Gierl, Heribert
- In:
Cutting edge international research
,
(pp. 313-329)
.
2010
Persistent link: https://www.econbiz.de/10003985210
Saved in:
5
Effects of mood and argument strength on product evaluation in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
International advertising and communication : current …
,
(pp. 239-255)
.
2006
Persistent link: https://www.econbiz.de/10003378130
Saved in:
6
Effects of consumers' mood in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
Advertising and communication : proceedings 4th …
,
(pp. 278-286)
.
2005
Persistent link: https://www.econbiz.de/10003353831
Saved in:
7
Der akzeptierte Wandel
Gierl, Heribert
- In:
Wege des Marketing : Festschrift zum 60. Geburtstag von …
,
(pp. 219-235)
.
1995
Persistent link: https://www.econbiz.de/10001316544
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