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~person:"Agnihotri, Raj"
~person:"Elhauge, Einer"
~person:"Krafft, Manfred"
~person:"Meyer, Anton"
~subject:"Artificial intelligence"
~subject:"Kundenwert"
~subject:"Theorie"
~type_genre:"Article in journal"
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Search: subject:"Customer relationship management"
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Artificial intelligence
Kundenwert
Theorie
Beziehungsmarketing
45
Relationship marketing
45
Salespeople
14
Verkaufspersonal
14
Social Web
13
Social web
13
Consumer behaviour
8
Konsumentenverhalten
8
Internet marketing
7
Online-Marketing
7
Selling
7
Social media
7
Theory
7
Verkauf
7
B-to-B-Marketing
6
Business-to-business marketing
6
Lieferantenmanagement
6
Supplier relationship management
6
Customer satisfaction
5
Kundenzufriedenheit
5
Marketing management
5
Marketingmanagement
5
Customer relationship management
4
Firm performance
4
Unternehmenserfolg
4
CRM
3
Competitive analysis
3
Customer integration
3
Customer value
3
Information technology
3
Informationstechnik
3
Kundenbindungsprogramm
3
Kundenintegration
3
Loyalty program
3
Performance measurement
3
Performance-Messung
3
USA
3
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3
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12
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10
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7
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5
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9
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3
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Agnihotri, Raj
Elhauge, Einer
Krafft, Manfred
Meyer, Anton
Kumar, V.
23
Herrmann, Andreas
12
Homburg, Christian
10
Huber, Frank
9
Verhoef, Peter C.
9
Ko, Eunju
8
Venkatesan, Rajkumar
8
Bruhn, Manfred
7
Eggert, Andreas
7
Gil Saura, Irene
7
Heinonen, Kristina
7
Madhani, Pankaj M.
7
Bradlow, Eric T.
6
Fader, Peter
6
Haenlein, Michael
6
Kim, Kyung Hoon
6
Frow, Pennie
5
Gallarza, Martina G.
5
Hollebeek, Linda D.
5
Matzler, Kurt
5
Neslin, Scott A.
5
Petersen, J. Andrew
5
Saarijärvi, Hannu
5
Schweidel, David A.
5
Schwepker, Charles H. <Jr.>
5
Sesé, F. Javier
5
Wiesel, Thorsten
5
Ahn, Jiseon
4
Albadvi, Amir
4
Bauer, Hans H.
4
Brodie, Roderick J.
4
Del Chiappa, Giacomo
4
Grönroos, Christian
4
Hammerschmidt, Maik
4
Hennig-Thurau, Thorsten
4
Itani, Omar S.
4
Kaplan, Andreas M.
4
Keränen, Joona
4
Kim, Sang Jin
4
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Die Betriebswirtschaft : DBW
1
International journal of industrial organization
1
Journal of business economics : JBE
1
Journal of competition law & economics
1
Journal of personal selling & sales management
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Schmalenbach business review : sbr
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The marketing review
1
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ECONIS (ZBW)
12
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1
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10
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12
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date (oldest first)
1
Sales technology research : a review and future research agenda
Agnihotri, Raj
;
Chaker, Nawar N.
;
Dugan, Riley
;
Galvan, …
- In:
Journal of personal selling & sales management
43
(
2023
)
4
,
pp. 307-335
Persistent link: https://www.econbiz.de/10014447833
Saved in:
2
Special issue on big data technology-briven CRM & artificial intelligence
Krafft, Manfred
(
ed.
);
Sajtos, Laszlo
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012299818
Saved in:
3
Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership
Viswanathan, Vijay
;
Tillmanns, Sebastian
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1108-1132
Persistent link: https://www.econbiz.de/10011951637
Saved in:
4
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
5
Robust exclusion and market division through loyalty discounts
Elhauge, Einer
;
Wickelgren, Abraham L.
- In:
International journal of industrial organization
43
(
2015
),
pp. 111-121
Persistent link: https://www.econbiz.de/10011488676
Saved in:
6
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
7
The changing landscape of product management
Agnihotri, Raj
;
Hu, Michael Y.
- In:
The marketing review
9
(
2009
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10003916435
Saved in:
8
How loyalty discounts can perversely discourage discounting
Elhauge, Einer
- In:
Journal of competition law & economics
5
(
2009
)
2
,
pp. 189-231
Persistent link: https://www.econbiz.de/10003880265
Saved in:
9
Valuation of customers in growth companies : a scenario based model
Krafft, Manfred
;
Rudolf, Markus
;
Rudolf-Sipötz, Elisabeth
- In:
Schmalenbach business review : sbr
57
(
2005
)
2
,
pp. 103-125
Persistent link: https://www.econbiz.de/10002747077
Saved in:
10
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
1
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