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~person:"Agnihotri, Raj"
~person:"Kumar, V."
~source:"econis"
~subject:"Industrial marketing"
~subject:"Lieferantenmanagement"
~subject:"Salespeople"
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Search: subject:"B-to-B-Marketing"
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Industrial marketing
Lieferantenmanagement
Salespeople
B-to-B-Marketing
22
Business-to-business marketing
22
Supplier relationship management
10
Beziehungsmarketing
8
Relationship marketing
8
Social Web
8
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6
Verkauf
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Verkaufspersonal
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Marketing management
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Agnihotri, Raj
Kumar, V.
Svensson, Göran
20
Kleinaltenkamp, Michael
19
Ulaga, Wolfgang
12
Kowalkowski, Christian
11
Naudé, Peter
11
Sharma, Arun
11
Johnston, Wesley J.
10
Rangarajan, Deva
10
Schmitz, Christian
10
Homburg, Christian
9
Keränen, Joona
9
Sharma, Piyush
9
Sridhar, Shrihari
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Jacob, Frank
8
Rodríguez, Rocío
8
Terho, Harri
8
Ahearne, Michael
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Otero-Neira, Carmen
7
Backhaus, Klaus
6
Brennan, Ross
6
Ehret, Michael
6
Grewal, Rajdeep
6
Henneberg, Stephan
6
Høgevold, Nils
6
Itani, Omar S.
6
La Rocca, Antonella
6
Lindgreen, Adam
6
Nyadzayo, Munyaradzi W.
6
Parvinen, Petri
6
Pepels, Werner
6
Roberts-Lombard, Mornay
6
Schwepker, Charles H. <Jr.>
6
Snehota, Ivan
6
Tzempelikos, Nektarios
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of marketing research : JMR
2
Journal of business logistics
1
Journal of service research
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
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1
Utilizing social media in a supply chain B2B setting : a knowledge perspective
Agnihotri, Raj
;
Kalra, Ashish
;
Chen, Haozhe
;
Daugherty, …
- In:
Journal of business logistics
43
(
2022
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10013347428
Saved in:
2
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
3
Social media and B2B sales : an integrative framework and future directions
Agnihotri, Raj
;
John-Mariadoss, Babu
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 377-380
Persistent link: https://www.econbiz.de/10013259105
Saved in:
4
Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
5
Developing benchmarks to capture relative performance for sales force incentives decisions : lessons from B2B insurance industry
Agnihotri, Raj
;
Zhang, Wei
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 55-71
Persistent link: https://www.econbiz.de/10012490935
Saved in:
6
The ambidextrous sales force : aligning salesperson polychronicity and selling contexts for sales-service behaviors and customer value
Mullins, Ryan
;
Agnihotri, Raj
;
Hall, Zachary
- In:
Journal of service research
23
(
2020
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10012183583
Saved in:
7
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
8
Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel
;
Sibai, Olivier
;
Schivinski, Bruno
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
Saved in:
9
Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling : examining the role of learning orientation as an enabler
Itani, Omar S.
;
Agnihotri, Raj
;
Dingus, Rebecca
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 64-79
Persistent link: https://www.econbiz.de/10011775972
Saved in:
10
Social media : influencing customer satisfaction in B2B sales
Agnihotri, Raj
;
Dingus, Rebecca
;
Hu, Michael Y.
;
Krush, …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 172-180
Persistent link: https://www.econbiz.de/10011448094
Saved in:
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