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~person:"Agnihotri, Raj"
~person:"Noble, Stephanie M."
~subject:"Relationship marketing"
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Search: "Journal of business research : JBR"
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Relationship marketing
Beziehungsmarketing
8
Consumer behaviour
4
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2
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2
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2
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AR
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Cashback generation
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Competitive analysis
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Construal level theory
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Consumer
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Creativity
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Customer review
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Denominations of accrual
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Dienstleistungsmarketing
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Agnihotri, Raj
Noble, Stephanie M.
Ko, Eunju
8
Balaji, M. S.
7
Kim, Kyung Hoon
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Roy, Sanjit
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McLean, Graeme J.
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Veloutsou, Cleopatra
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Andreini, Daniela
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Bartikowski, Boris
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Black, Iain
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Cavusgil, Erin
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Chang, Woojung
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Diamantopoulos, Adamantios
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Donthu, Naveen
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Filieri, Raffaele
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Garrett, Tony C.
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Harrigan, Paul
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Oghazi, Pejvak
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Osei-Frimpong, Kofi
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Journal of business research : JBR
8
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ECONIS (ZBW)
8
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1
How cashback strategies yield financial benefits for retailers : the mediating role of consumers' program loyalty
Vieira, Valter Afonso
;
Agnihotri, Raj
;
Almeida, Marcos …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 200-212
Persistent link: https://www.econbiz.de/10013167968
Saved in:
2
So distant, yet useful : the impact of distal stories on customers' service expectations
Lee, Na Young
;
Noble, Stephanie M.
;
Zablah, Alex R.
- In:
Journal of business research : JBR
113
(
2020
),
pp. 230-242
Persistent link: https://www.econbiz.de/10012230473
Saved in:
3
Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
Agnihotri, Raj
;
Trainor, Kevin J.
;
Itani, Omar S.
; …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 144-154
Persistent link: https://www.econbiz.de/10011771648
Saved in:
4
The effect of loyalty program fees on program perceptions and engagement
Ashley, Christy
;
Gillespie, Erin A.
;
Noble, Stephanie M.
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 964-973
Persistent link: https://www.econbiz.de/10011436382
Saved in:
5
Social media technology usage and customer relationship performance : a capabilities-based examination of social CRM
Trainor, Kevin J.
;
Andzulis, James
;
Rapp, Adam
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1201-1208
Persistent link: https://www.econbiz.de/10010365151
Saved in:
6
Accumulation versus instant loyalty programs : the influence of controlling policies on customers' commitments
Noble, Stephanie M.
;
Esmark, Carol L.
;
Noble, Charles H.
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 361-368
Persistent link: https://www.econbiz.de/10010245244
Saved in:
7
Why customers won't relate : obstacles to relationship marketing engagement
Ashley, Christy
;
Noble, Stephanie M.
;
Donthu, Naveen
; …
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 749-756
Persistent link: https://www.econbiz.de/10009151695
Saved in:
8
Performance implications of customer-linking capabilities : examining the complementary role of customer orientation and CRM technology
Rapp, Adam
;
Trainor, Kevin J.
;
Agnihotri, Raj
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1229-1236
Persistent link: https://www.econbiz.de/10008696664
Saved in:
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