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~person:"Agnihotri, Raj"
~person:"Rodríguez, Rocío"
~source:"econis"
~subject:"Investitionsgütermarketing"
~subject:"Verkauf"
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Search: subject_exact:"B2B-Marketing"
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Investitionsgütermarketing
Verkauf
B-to-B-Marketing
19
Business-to-business marketing
19
Salespeople
14
Verkaufspersonal
14
Lieferantenmanagement
13
Selling
13
Supplier relationship management
13
Social Web
8
Social web
8
Sales performance
7
Beziehungsmarketing
5
Performance measurement
5
Performance-Messung
5
Relationship marketing
5
Arbeitsleistung
4
B2B
4
Job performance
4
Norway
4
Norwegen
4
Customer satisfaction
3
Internet marketing
3
Kundenzufriedenheit
3
Marketing management
3
Marketingmanagement
3
Occupational qualification
3
Online-Marketing
3
Qualifikation
3
Sales
3
Adaptiveness
2
Artificial intelligence
2
Dienstleistungssektor
2
E-commerce
2
Electronic Commerce
2
External environment
2
Internal environment
2
Interpersonal
2
Künstliche Intelligenz
2
Learning organization
2
Lernende Organisation
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English
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Agnihotri, Raj
Rodríguez, Rocío
Kleinaltenkamp, Michael
18
Backhaus, Klaus
14
Svensson, Göran
12
Terho, Harri
9
Plinke, Wulff
7
Rangarajan, Deva
7
Adamson, Brent
6
Geiger, Ingmar
6
Høgevold, Nils M.
6
Keränen, Joona
6
Parvinen, Petri
6
Schmitz, Christian
6
Voeth, Markus
6
Høgevold, Nils
5
Johnson, Jeff S.
5
Lilien, Gary L.
5
Otero-Neira, Carmen
5
Pullins, Ellen
5
Sharma, Arun
5
Alavi, Sascha
4
Borgh, Michel van der
4
Corsaro, Daniela
4
Dingus, Rebecca
4
Friend, Scott B.
4
Godefroid, Peter
4
Hofmaier, Richard
4
Koponen, Jonna
4
Lippold, Dirk
4
Maggioni, Isabella
4
Martin, Jennifer S.
4
Pförtsch, Waldemar A.
4
Rodriguez, Michael
4
Salonen, Anna
4
Andersson, Per
3
Bush, Alan J.
3
Dixon, Matthew
3
Echchakoui, Saïd
3
Grewal, Rajdeep
3
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Industrial marketing management : the international journal for industrial and high-tech firms
5
European business review
2
International journal of business excellence
1
Journal of business-to-business marketing
1
Journal of organizational change management
1
Journal of service research
1
Marketing intelligence & planning
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
Organisational and environmental indicators of B2B sellers' sales performance in services firms
Rodríguez, Rocío
;
Roberts-Lombard, Mornay
;
Høgevold, …
- In:
European business review
34
(
2022
)
4
,
pp. 578-602
Persistent link: https://www.econbiz.de/10013412243
Saved in:
2
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
3
B to B sellers' skill level in sales performance : frameworks and findings
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 265-281
Persistent link: https://www.econbiz.de/10012802187
Saved in:
4
The direct effect of B2B sellers' skills on relative and absolute sales performance : a dual measurement approach
Rodríguez, Rocío
;
Høgevold, Nils M.
;
Otero-Neira, Carmen
- In:
Journal of organizational change management
36
(
2023
)
1
,
pp. 64-85
Persistent link: https://www.econbiz.de/10014280492
Saved in:
5
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío
;
Høgevold, Nils
;
Otero-Neira, Carmen
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 180-194
Persistent link: https://www.econbiz.de/10012797127
Saved in:
6
Organisational and environmental indicators of B2B sales performance
Høgevold, Nils M.
;
Rodríguez, Rocío
;
Svensson, Gøran
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10013172882
Saved in:
7
Social media and B2B sales : an integrative framework and future directions
Agnihotri, Raj
;
John-Mariadoss, Babu
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 377-380
Persistent link: https://www.econbiz.de/10013259105
Saved in:
8
Developing benchmarks to capture relative performance for sales force incentives decisions : lessons from B2B insurance industry
Agnihotri, Raj
;
Zhang, Wei
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 55-71
Persistent link: https://www.econbiz.de/10012490935
Saved in:
9
The ambidextrous sales force : aligning salesperson polychronicity and selling contexts for sales-service behaviors and customer value
Mullins, Ryan
;
Agnihotri, Raj
;
Hall, Zachary
- In:
Journal of service research
23
(
2020
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10012183583
Saved in:
10
Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel
;
Sibai, Olivier
;
Schivinski, Bruno
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
Saved in:
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