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~person:"Ahearne, Michael"
~person:"Kumar, V."
~person:"Zablah, Alex R."
~subject:"Brand image"
~subject:"Business-to-business channels"
~subject:"Markenartikel"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
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Brand image
Business-to-business channels
Markenartikel
Markenimage
B-to-B-Marketing
21
Business-to-business marketing
21
Lieferantenmanagement
5
Supplier relationship management
5
Beziehungsmarketing
4
Brand management
4
Customer value
4
Kundenwert
4
Markenführung
4
Relationship marketing
4
Salespeople
4
Verkaufspersonal
4
Performance measurement
3
Performance-Messung
3
Leistungsentgelt
2
Marketing management
2
Marketingmanagement
2
Performance pay
2
Selling
2
Verkauf
2
Allocation
1
Allokation
1
Anforderungsprofil
1
Arbeitsleistung
1
Außendienst
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
Bayes-Statistik
1
Bayesian inference
1
Brand
1
Brand equity
1
Buyer acceptance
1
Case study
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Climate change
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Complexity management
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Aufsatz in Zeitschrift
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Ahearne, Michael
Kumar, V.
Zablah, Alex R.
Christodoulides, George
5
Biedenbach, Galina
4
Brown, Brian P.
4
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Anees-ur-Rehman, Muhammad
2
Bellenger, Danny N.
2
Bengtsson, Maria
2
Casidy, Riza
2
Cassia, Fabio
2
Dash, Satyabhusan
2
De Chernatony, Leslie
2
Ewing, Michael
2
Ferguson, Jodie L.
2
Glynn, Mark S.
2
Jiang, Yanxin
2
Johnston, Wesley J.
2
Leek, Sheena
2
Marquardt, Adam J.
2
Matanda, Margaret J.
2
O'Cass, Aron
2
Pitt, Leyland F.
2
Roper, Stuart
2
Saraniemi, Saila
2
Shabbir, Rizwan
2
Ugolini, Marta
2
Zhang, Jing
2
Aagerup, Ulf
1
Abramič, Bor
1
Adeola, Ogechi
1
Aggrawal, Deepti
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Al-Kwifi, Sam O.
1
Allison, Lee
1
Amoako, George Kofi
1
Amrouche, Nawel
1
Anand, Adarsh
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
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ECONIS (ZBW)
4
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Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
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2
What factors influence buying center brand sensitivity?
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 508-520
Persistent link: https://www.econbiz.de/10009546594
Saved in:
3
When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 194-204
Persistent link: https://www.econbiz.de/10009376048
Saved in:
4
Energizing the reseller's sales force : the power of brand identification
Hughes, Douglas E.
;
Ahearne, Michael
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 81-96
Persistent link: https://www.econbiz.de/10008826529
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