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~person:"Ahlert, Dieter"
~person:"Balmer, John M. T."
~person:"Malhotra, Naresh K."
~person:"Pelsmacker, Patrick de"
~subject:"Brand management"
~subject:"Market research"
~subject:"Relationship marketing"
~subject:"Theory"
~type_genre:"Sammelwerk"
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Brand management
Market research
Relationship marketing
Theory
Theorie
17
Deutschland
14
Germany
14
Markenführung
12
Marketing theory
10
Marketingtheorie
10
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10
Marketingmanagement
8
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7
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6
Marketing management
6
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5
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5
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5
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5
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4
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4
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4
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4
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4
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4
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4
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4
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4
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3
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English
17
German
14
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Ahlert, Dieter
Balmer, John M. T.
Malhotra, Naresh K.
Pelsmacker, Patrick de
Bruhn, Manfred
28
Homburg, Christian
20
Meffert, Heribert
19
Kleinaltenkamp, Michael
13
Pepels, Werner
13
Lips, Peter
11
Bauer, Hans H.
10
Esch, Franz-Rudolf
10
Herrmann, Andreas
10
Hippner, Hajo
10
Melewar, T. C.
10
Sheth, Jagdish N.
10
Baumgarth, Carsten
9
Drees, Norbert
9
Backhaus, Klaus
8
Hinterhuber, Hans H.
8
Tomczak, Torsten
8
Wilde, Klaus D.
8
Disch, Wolfgang K. A.
7
Stauss, Bernd
7
Albach, Horst
6
Dangelmaier, Wilhelm
6
Helmke, Stefan
6
Keuper, Frank
6
Link, Jörg
6
Zerres, Michael P.
6
Baetzgen, Andreas
5
Bogaschewsky, Ronald
5
Dall'Olmo Riley, Francesca
5
Fitchett, James
5
Keller, Bernhard
5
Kernstock, Joachim
5
Sydow, Jörg
5
Wiedmann, Klaus-Peter
5
Woodside, Arch G.
5
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5
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4
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SAGE library in marketing
7
Jahrbuch Handelsmanagement
2
Journal of brand management / advanced collections
2
Roland-Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel
2
Applied Marketing Science /Angewandte Marketingforschung
1
Edition Lebensmittel Zeitung
1
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1
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1
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1
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1
Gabler Edition Wissenschaft / Applied Marketing Science
1
International journal of retail & distribution management
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Review of marketing research
1
Routledge interpretive marketing research
1
The journal of brand management : an international journal
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ECONIS (ZBW)
29
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1
Multikanalstrategien : Konzepte, Methoden und Erfahrungen
Ahlert, Dieter
(
contributor
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001703473
Saved in:
2
Marketing
research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
3
Vertikale Preis- und Markenpflege im Kreuzfeuer des Kartellrechts
Ahlert, Dieter
(
ed.
);
Kenning, Peter
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009517844
Saved in:
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
Ahlert, Dieter
(
ed.
)
-
2007
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003480573
Saved in:
5
Prozessmanagement im vertikalen
Marketing
: efficient consumer response (ECR) in Konsumgüternetzen
Ahlert, Dieter
(
contributor
);
Borchert, Stefan
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001496486
Saved in:
6
Advances in corporate branding
Balmer, John M. T.
(
ed.
);
Powell, Shaun M.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011573198
Saved in:
7
Advances in Chinese brand management
Balmer, John M. T.
(
ed.
);
Chen, Weifeng
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011573209
Saved in:
8
Fundamentals of
marketing
research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
Saved in:
9
Fundamentals of
marketing
research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
Saved in:
10
Fundamentals of
marketing
research ; Vol. 3
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530740
Saved in:
1
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