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~person:"Ahlert, Dieter"
~person:"Matzler, Kurt"
~person:"Thaichon, Park"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
80
Theorie
76
Theory
76
Deutschland
75
Germany
71
Brand management
55
Markenführung
55
Strategisches Management
55
Management
32
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32
Marketingmanagement
31
Consumer behaviour
30
Konsumentenverhalten
30
Innovationsmanagement
27
Innovation management
26
Lieferantenmanagement
26
Supplier relationship management
26
Business network
24
Markenpolitik
24
Marketing management
24
Unternehmensnetzwerk
24
Controlling
22
Innovation
22
Marketing
21
Aufsatzsammlung
19
Dienstleistung
19
Erfolgsfaktor
19
Customer satisfaction
18
Kundenzufriedenheit
18
Franchising
17
Handel
17
Success factor
17
Unternehmen
17
KMU
16
SME
16
Betriebliche Wertschöpfung
15
Trade
15
Value creation
15
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36
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36
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25
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25
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3
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1
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1
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1
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English
42
German
41
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Ahlert, Dieter
Matzler, Kurt
Thaichon, Park
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Agnihotri, Raj
25
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Internationales Centrum für Franchising und Cooperation (F & C) <Münster (Westf)>
1
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Asia Pacific journal of marketing and logistics
4
Journal of retailing and consumer services
4
Journal of strategic marketing
3
Services marketing quarterly
3
Springer eBook Collection / Business and Economics
3
Transforming relationship marketing : strategies and business models in the digital age
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Developing digital marketing : relationship perspectives
2
Routledge advances in management and business studies
2
Vertikales Marketing und Markenführung im Zeichen von Category-Management
2
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Die Zukunft der diversifizierten Unternehmung
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Electronic retailing
1
Emerald insight
1
Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
1
Excellence im Marketing - Erfolgsfaktoren im Wandel : Dokumentation des 5. Münsteraner Marketing-Symposiums aus Anlass des 30-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 16. Oktober 1999
1
Gabler Edition Wissenschaft
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationen im Tourismus : Wettbewerbsvorteile durch neue Ideen und Angebote
1
Interaktionen im Dienstleistungsbereich
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of Contemporary Issues in Business and Government
1
Journal of business economics : JBE
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of management information systems : JMIS
1
Journal of marketing management : MM
1
Journal of service management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
Münsteraner Schriften zur Distributions- und Handelsforschung
1
Perspektiven im strategischen Management : Festschrift anläßlich des 60. Geburtstages von Prof. Hans H. Hinterhuber
1
Psychology & marketing
1
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ECONIS (ZBW)
80
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80
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1
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
2
Exploring the role of relationship
management
and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
3
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
4
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
Saved in:
5
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
6
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
7
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
8
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
9
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
10
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
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