Runfola, Andrea; Guercini, Simone - In: Journal of Fashion Marketing and Management: An … 17 (2013) 2, pp. 190-205
Purpose – The purpose of this paper is to investigate the relationship between the fast fashion formula and the process … of firm internationalization. Possible answers are sought to the following research question: does the fast fashion …‐year longitudinal case analysis of an Italian fast fashion company. Three main steps in the firm's international expansion are …