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~person:"Ahlert, Dieter"
~person:"Sinkovics, Rudolf R."
~subject:"Brand"
~subject:"Globalization"
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Ahlert, Dieter
Sinkovics, Rudolf R.
Diamantopoulos, Adamantios
10
Laroche, Michel
8
Douglas, Susan P.
7
Manrai, Ajay K.
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Hill, Charles W. L.
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Mohammad Falahat
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International marketing review
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ECONIS (ZBW)
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The internet as an alternative path to internationalization?
Sinkovics, Noemi
;
Sinkovics, Rudolf R.
;
Jean, Ruey-jer Bryan
- In:
International marketing review
30
(
2013
)
2
,
pp. 130-155
Persistent link: https://www.econbiz.de/10009756252
Saved in:
2
Internationalisierung von KMU : Erfolgsfaktorenforschung und Benchmarking bei KMU ; Abschlussbericht zum Praxisprojekt "Schäper"
Ahlert, Dieter
;
Hesse, Josef
;
Kruse, Phillipp
-
2008
Persistent link: https://www.econbiz.de/10003792653
Saved in:
3
Internationale Markenführung in Dienstleistungsnetzwerken : Internationalisierung von KMU ; Bericht zum ersten Projektschritt des Teilprojektes "Schäper"
Ahlert, Dieter
;
Hesse, Josef
;
Kruse, Phillipp
-
2007
Persistent link: https://www.econbiz.de/10003792607
Saved in:
4
Wirkung von Country of Origin- und Country of Brand-Effekten : Konsumgüter und Dienstleistungen im Vergleich
Ahlert, Dieter
;
Backhaus, Christof
;
Berentzen, Johannes
; …
-
2007
Persistent link: https://www.econbiz.de/10003553140
Saved in:
5
Chancen und Risiken der Internationalisierung von Franchisesystemen : Studie
Ahlert, Dieter
;
Wunderlich, Maren
;
Ziegler, Jens
-
2002
Persistent link: https://www.econbiz.de/10001718839
Saved in:
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