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~person:"Ahlert, Dieter"
~person:"Sinkovics, Rudolf R."
~subject:"Globalization"
~subject:"Informationstechnik"
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Search: subject_exact:"Globales Marketing"
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Globalization
Informationstechnik
International marketing
20
Internationales Marketing
20
Deutschland
7
Germany
7
KMU
5
SME
5
Brand management
4
Globalisierung
4
Markenführung
4
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3
Cultural identity
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Großbritannien
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Ahlert, Dieter
Sinkovics, Rudolf R.
Laroche, Michel
8
Manrai, Ajay K.
7
Cleveland, Mark
6
Douglas, Susan P.
6
Hill, Charles W. L.
6
Swoboda, Bernhard
6
Yip, George S.
6
Rajagopal
5
Riefler, Petra
5
Zentes, Joachim
5
Coulter, Robin A.
4
Kowalik, Izabela
4
Mohammad Falahat
4
Solberg, Carl Arthur
4
Steenkamp, Jan-Benedict E. M.
4
Strizhakova, Yuliya
4
Bartikowski, Boris
3
Cedrola, Elena
3
Craig, C. S.
3
Dekimpe, Marnik G.
3
Diamantopoulos, Adamantios
3
Gielens, Katrijn
3
Hennessey, H. David
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Hewett, Kelly
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Jansson, Hans
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Javalgi, Rajshekhar G.
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Jin, Byoungho
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Koed Madsen, Tage
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Kraus, Sascha
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Liu, Yu
3
Samli, A. Coskun
3
Sinning, Carolina
3
Teng, Lefa
3
Aashish, Kumar
2
Alexander, Nicholas
2
Amone, William
2
Andersson, Svante
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Aspers, Patrik
2
Ball, Donald A.
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IMADI.net-Projektbericht
2
International business review : the official journal of the European International Business Academy
1
International marketing review
1
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ECONIS (ZBW)
5
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1
Drivers and performance implications of international key account management capability
Jean, Ruey-Jer Bryan
;
Sinkovics, Rudolf R.
;
Kim, Daekwan
; …
- In:
International business review : the official journal of …
24
(
2015
)
4
,
pp. 543-555
Persistent link: https://www.econbiz.de/10011316457
Saved in:
2
The internet as an alternative path to internationalization?
Sinkovics, Noemi
;
Sinkovics, Rudolf R.
;
Jean, Ruey-jer Bryan
- In:
International marketing review
30
(
2013
)
2
,
pp. 130-155
Persistent link: https://www.econbiz.de/10009756252
Saved in:
3
Internationalisierung von KMU : Erfolgsfaktorenforschung und Benchmarking bei KMU ; Abschlussbericht zum Praxisprojekt "Schäper"
Ahlert, Dieter
;
Hesse, Josef
;
Kruse, Phillipp
-
2008
Persistent link: https://www.econbiz.de/10003792653
Saved in:
4
Internationale Markenführung in Dienstleistungsnetzwerken : Internationalisierung von KMU ; Bericht zum ersten Projektschritt des Teilprojektes "Schäper"
Ahlert, Dieter
;
Hesse, Josef
;
Kruse, Phillipp
-
2007
Persistent link: https://www.econbiz.de/10003792607
Saved in:
5
Chancen und Risiken der Internationalisierung von Franchisesystemen : Studie
Ahlert, Dieter
;
Wunderlich, Maren
;
Ziegler, Jens
-
2002
Persistent link: https://www.econbiz.de/10001718839
Saved in:
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