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~person:"Ahmad, Bilal"
~person:"Bidmon, Sonja"
~person:"Melnyk, Valentyna"
~subject:"Bank"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
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Bank
Konsumentenverhalten
Markenartikel
Beziehungsmarketing
4
Consumer behaviour
4
Customer retention
4
Kundenbindung
4
Relationship marketing
4
Brand
2
Brand image
2
Brand management
2
Customer satisfaction
2
Kundenzufriedenheit
2
Markenführung
2
Markenimage
2
brand attachment
2
Brand loyalty
1
Company-owned loyalty
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Confidence
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Gender
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Gender differences
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Geschlecht
1
Hotel industry
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Hotellerie
1
Jugendliche
1
Kundenbindungsprogramm
1
Lieferantenmanagement
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Loyalty
1
Loyalty program
1
Loyalty schemes
1
Markentreue
1
Personality psychology
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Persönlichkeitspsychologie
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Structural equation model
1
Strukturgleichungsmodell
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Supplier relationship management
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Ahmad, Bilal
Bidmon, Sonja
Melnyk, Valentyna
Prentice, Catherine
4
Rodríguez del Bosque, Ignacio A.
4
Pérez, Andrea
3
Wong, IpKin Anthony
3
Aksoy, Lerzan
2
Altenhain, Thomas
2
Bauer, Hans H.
2
Brunsø, Karen
2
Buoye, Alexander
2
Chang, Chun-Ming
2
Chen McCain, Shiang-Lih
2
Confente, Ilenia
2
Ehrenberg, Andrew S. C.
2
Faßnacht, Martin
2
Glöckner, Andreas
2
Gummersbach, Jörg Michael
2
Han, Heesup
2
Islam, Tahir
2
Kehr, Henning
2
Keiningham, Timothy
2
Korkmaz, Evsen
2
Makanyeza, Charles
2
Meier, Beat
2
Mensah, Samuel N-A
2
Molinillo, Sebastian
2
Moongela, Hilma
2
Morell, Alexander
2
Murugan, Rajeswari
2
Nazeri, Ali
2
Popp, Bastian
2
Rajendran, G.
2
Ramaseshan, B.
2
Sauer, Nicola E.
2
Sharma, Piyush
2
Simon, Carina
2
Srivastava, Medha
2
Stan, Valentina
2
Stein, Alisha
2
Sunaryo
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Australasian marketing journal
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of strategic marketing
1
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ECONIS (ZBW)
4
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1
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
3
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
4
Resisting temptation : gender differences in customer loyalty in the presence of a more attractive alternative
Melnyk, Valentyna
- In:
Australasian marketing journal
22
(
2014
)
4
,
pp. 335-341
Persistent link: https://www.econbiz.de/10010472721
Saved in:
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