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~person:"Ahmad, Bilal"
~person:"Bidmon, Sonja"
~person:"Rajendran, G."
~subject:"Bank"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
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Bank
Konsumentenverhalten
Markenartikel
Beziehungsmarketing
4
Consumer behaviour
4
Customer retention
4
Kundenbindung
4
Relationship marketing
4
Customer satisfaction
3
Kundenzufriedenheit
3
Brand
2
Brand image
2
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2
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2
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brand attachment
2
Brand loyalty
1
Digitale Dienste
1
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1
Hotel industry
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Hotellerie
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1
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Markentreue
1
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1
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1
Mobiltelefon
1
Personality psychology
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Persönlichkeitspsychologie
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Structural equation model
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Ahmad, Bilal
Bidmon, Sonja
Rajendran, G.
Prentice, Catherine
4
Rodríguez del Bosque, Ignacio A.
4
Pérez, Andrea
3
Wong, IpKin Anthony
3
Aksoy, Lerzan
2
Altenhain, Thomas
2
Bauer, Hans H.
2
Brunsø, Karen
2
Buoye, Alexander
2
Chang, Chun-Ming
2
Chen McCain, Shiang-Lih
2
Confente, Ilenia
2
Ehrenberg, Andrew S. C.
2
Faßnacht, Martin
2
Glöckner, Andreas
2
Gummersbach, Jörg Michael
2
Han, Heesup
2
Islam, Tahir
2
Kehr, Henning
2
Keiningham, Timothy
2
Korkmaz, Evsen
2
Makanyeza, Charles
2
Meier, Beat
2
Melnyk, Valentyna
2
Mensah, Samuel N-A
2
Molinillo, Sebastian
2
Moongela, Hilma
2
Morell, Alexander
2
Murugan, Rajeswari
2
Nazeri, Ali
2
Popp, Bastian
2
Ramaseshan, B.
2
Sauer, Nicola E.
2
Sharma, Piyush
2
Simon, Carina
2
Srivastava, Medha
2
Stan, Valentina
2
Stein, Alisha
2
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International journal of advertising : the quarterly review of marketing communications
1
International journal of business innovation and research
1
International journal of process management and benchmarking : IJPMB
1
Journal of strategic marketing
1
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ECONIS (ZBW)
4
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1
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
3
A three-dimensional approach to customer retention in mobile phone services
Murugan, Rajeswari
;
Rajendran, G.
- In:
International journal of process management and …
3
(
2013
)
4
,
pp. 494-510
Persistent link: https://www.econbiz.de/10010338918
Saved in:
4
Customer loyalty intentions in broadband internet services
Murugan, Rajeswari
;
Rajendran, G.
- In:
International journal of business innovation and research
7
(
2013
)
4
,
pp. 487-503
Persistent link: https://www.econbiz.de/10010212325
Saved in:
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