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~person:"Ahmad, Shamim"
~person:"Aimé, Isabelle"
~person:"Syahrivar, Jhanghiz"
~subject:"Cosmetics"
~subject:"Indonesien"
~subject:"Waschmittel"
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Cosmetics
Indonesien
Waschmittel
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Artificial intelligence
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Ahmad, Shamim
Aimé, Isabelle
Syahrivar, Jhanghiz
Glied, Sherry
4
Hamermesh, Daniel S.
4
Meng, Xin
4
Neidell, Matthew
4
Zhang, Junsen
4
McNaught, Angela
3
Tipgomut, Pornchanoke
3
Bigné Alcañiz, J. Enrique
2
Brzozowicz, Magdalena
2
Currás-Pérez, Rafael
2
Feiner, Susan
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Guéguen, Nicolas
2
Hofmeister-Tóth, Ágnes
2
Hopkins, Barbara E.
2
Jacob, Céline
2
Karnani, Aneel Gobindram
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Kopka, Udo
2
Lai, Chantal
2
Pervin, Shahina
2
Phau, Ian
2
Rajagopal
2
Ranchhod, Ashok
2
Sadiq, Mohd
2
Simay, Attila Endre
2
Singh, Saumya
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Singhal, Divyansh
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Usman, Osly
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Wei, Yuling
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Yang, Dong-Jenn
2
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1
Abdul Hafaz Ngah
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Abdullah, Rozelin
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Adams, A. Frank
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Adil, Mohd
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Agell, Núria
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Working paper series / Ipag Business School : working paper
2
Asia Pacific journal of marketing and logistics
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
5
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The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers
Simay, Attila Endre
;
Wei, Yuling
;
Gyulavári, Tamás
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1569-1598
Persistent link: https://www.econbiz.de/10014315790
Saved in:
2
Using artificial intelligence to promote branded color cosmetics : evidence from indonesia
Wei, Yuling
;
Simay, Attila Endre
;
Agárdi, Irma
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 644-675
Persistent link: https://www.econbiz.de/10014287730
Saved in:
3
Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433538
Saved in:
4
Le changement de nom de marque : définition, clarification et proposition d’une typologie
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433540
Saved in:
5
Rural marketing in India
Ahmad, Shamim
-
1991
Persistent link: https://www.econbiz.de/10000831443
Saved in:
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